E-commerce Revenue & Performance Management • Drive UK e-shop revenue and profit margin targets through strategic planning and execution • Optimize digital marketing budget allocation across channels to maximize ROI and profitability • Lead comprehensive e-commerce analytics, including forecasting, budgeting, and performance metrics Digital Platform & Content Management • Oversee digital content strategy, including product copy, imagery, and promotional assets • Identify and recommend improvements to European e-commerce platforms based on UK market needs • Monitor industry leaders to implement best practices and enhance customer experience Digital Marketing & Channel Strategy • Create and execute comprehensive B2C and B2B marketing strategies across digital channels, including search, affiliate, social, and mobile platforms • Lead development and integration of digital properties including websites, mobile platforms, booking systems, and targeted microsites • Conduct market intelligence and competitive analysis Cross-Channel Business Integration • Implement unified strategy targeting B2B and B2C segments across digital and traditional channels • Partner with traditional marketing and category teams to ensure consistent brand messaging • Optimize internal processes and systems to enhance customer experience across touchpoints Required Qualifications • Proven track record in multi-channel retail marketing, with emphasis on B2B and B2C digital commerce • Demonstrated expertise managing digital marketing initiatives in e-commerce environments • Strong project management capabilities in complex, multi-site organizations • Documented success in stakeholder management and timely project delivery