Ecommerce Manager Purpose Grow online revenue and profit. Own the store, the traffic and the people who drive both. Your team • SEO Specialist • Strategy and execution of SEO and PPC. • SEO Content Executive • Writes optimised copy, supports technical SEO, e-mail marketing. • Digital Marketing Analyst • Tracks data, guides decisions, supports product merchandising. • Shopify Product Uploader & Auditor • Keeps collections accurate and compliant. What you do • Set sales, margin and ranking goals. • Lead, coach and hold your team to targets. • Keep team focused on wins, numbers, overcoming blockers, next steps. • Build the digital roadmap; align site, ads and content. • Launch and refine campaigns, including but not limited to SEO, PPC, email and social. • Merchandise products, prices, deals and bundles for profit. • Review data daily, turn into clear actions; shift budget to what works. • Report weekly on revenue, ROAS, AOV and keyword gains. • Work with Development to keep Shopify fast, mobile‑first and conversion‑led. • Clear cross‑team obstacles with Operations, Marketing, Design, Dev and Sales. Success measures • Revenue and profit growth month-on-month. • Higher conversion rate and AOV. • Lower CPA and stronger ROAS. • Top‑three rankings on priority keywords. Skills you bring • Confident leader who motivates specialists. • Strong P&L understanding; every move tracks to ROI. • Proven wins in ecommerce, SEO, PPC and email automation. • 5+ years scaling Shopify or similar. • GA4, CRO and merchandising expertise.