E-Commerce Manager Role Overview We’re looking for a strategic, data-informed E-Commerce Merchandising Specialist to lead digital merchandising and Conversion Rate Optimization (CRO) for our rapidly growing DTC channel. This role owns the way customers discover, explore, and engage with our products online—from homepage strategy to product detail page experience. You’ll work cross-functionally with Creative, Product, Marketing, and UX teams to create high-impact merchandising strategies that not only tell our story but measurably increase conversion, reduce friction, and drive revenue. This role blends creative merchandising expertise with analytical thinking, UX awareness, and a continuous optimization mindset—ideal for someone passionate about both storytelling and performance. Key Responsibilities Merchandising Strategy & Execution • Lead end-to-end merchandising strategy across homepage, collection, and PDPs—ensuring alignment with business goals, campaign narratives, and seasonality. • Own site taxonomy, navigation, filters, and product organization to maximize findability and elevate the path-to-purchase. • Manage product lifecycle online, including SKU setup, enrichment, categorization, cross-sells/upsells, and asset management. • Coordinate merchandising for seasonal launches, sitewide promos, and new product rollouts with flawless execution. Conversion Rate Optimization (CRO) • Develop and execute CRO strategies across site funnels using insights from tools like GA4, Hotjar, and Shopify analytics. • Partner with UX and Marketing to identify friction points and lead A/B and multivariate tests focused on improving conversion, bounce, engagement, and average order value. • Drive personalization and recommendation strategies leveraging platforms such as Dynamic Yield, Nosto, Bloomreach, etc. • Track and report on performance of tests, product placements, content updates, and layout changes—turning insights into clear action plans. Cross-Functional Leadership & Quality Control • Work with Creative and Content teams to ensure merchandising assets are consistent with brand standards and support the user journey. • Conduct regular QA/UAT to maintain accuracy of content, product data, SEO tags, and technical functionality across mobile and desktop. • Champion ongoing optimization of merchandising and CRO playbooks, establishing scalable best practices for future growth. What We’re Looking For • 4–6 years of eCommerce site merchandising and/or CRO experience, preferably with a digitally native or DTC brand. • Strong command of Shopify Plus (or comparable CMS/PIM), and proficiency with testing and analytics tools like GA4, Looker Studio, Hotjar, VWO, or Optimizely. • Deep understanding of digital shopping behavior, funnel optimization, UX principles, and data interpretation. • Experience working with personalization engines and merchandising automation tools (e.g., Nosto, Dynamic Yield). • High attention to detail, strong organizational skills, and an ability to manage complex, cross-functional initiatives. • Passion for creating elegant, high-converting digital experiences backed by performance data.