POSITION SUMMARY The e-commerce manager is responsible for working with the Chief Digital Officer in developing, managing, and executing the company's online strategy to drive sales, improve customer experience, as well as manage day-to-day operations. The e-commerce manager should be a strategic thinker with a data-driven approach and capable of balancing multiple priorities in a fast-paced digital environment. They must be adept at collaborating with various departments to ensure a cohesive online presence that aligns with the company's overall goals and brand identity. Specific duties required to support the ecommerce and omnichannel business including UX design and development, graphic design, customer service support, marketplace support and cross functional team management, analytics and marketing support and lastly store support for all backend operations. This role requires a blend of business acumen, technical knowledge, and marketing expertise. ESSENTIAL DUTIES AND RESPONSIBILITIES Essential functions include but are not limited to the following: Strategy and Planning Devise strategies to harness sales-related insights, prevailing standards, and novel developments to encourage sales in the online store Develop refresh strategy each month – coordinating with marketing and merchandising to execute promotion strategy and product assortment strategy Work with CDO to identify potential functionality upgrades, development roadmap – both short term and long term to achieve growth objectives Stay in touch with all best in breed strategies in the ever-changing digital space to ensure our site is on trend and current to best available functionality that we can execute Manage and develop all budgets for sales, expenses and CAPX Marketing and Analytics Utilize Google Analytics and back-end CMS to identify trends in the site to drive up conversion and drive down abandon rate Identify pathing to see where functionality holes may exist and then develop strategies and tactics to fill them Develop dashboards and key KPIs and site metrics to manage the site and then use this data to improve our customer experience and increase average order size, revenue per cart, time on site, reduce cart abandon rate, etc. Help identify customer trends and insights in our site customer behavior - help infuse these trends into larger business strategies such as product clustering, type of visitor and content they utilize in our site Support (CDO) in all digital marketing areas including: PPCPLAs, Programmatic Display, Re-targeting, Meta properties, etc. Operations Management Responsible for all day-to-day operations including: all pricing and inventory feeds in and out of ERP system, promotions and in-site marketing/content, site debugging, back-end operations/store support Development and execution of content plan/promotionmarketing plans UX Management Develop plans to improve user experience and user interface on web pages Audit the UX of the website and implement changes for continuous improvement Build out web pages to improve SEO Use analytics to influence what UX improvements/roadmap building Ecommerce Merchandising Execute all online merchandising including site banners, landing pages, and promotional messaging Plan content for websites according to merchandising priorities and align with integrated marketing calendar Digital Creative Development Create and execute assets for digital channels based on theme and creative direction from brand managers, and channel owners Create still and animated designs upon request to promote sales promotions, new products, events, and services to be used in paid ads, social media, email, etc. Marketplace Strategy and Logistics Manage daily operations of Walmart store including adding inventory, basic set-up, and reports Act as the point-of-contact for listing descriptions Execute marketplace strategy for company as well as getting us up on other marketplaces SKILLS / QUALIFICATIONS Bachelor's Degree 2 to 4 years' preferred experience Solid understanding and knowledge of best practices in industry Highly organized and able to manage multiple tasks Strong communication and interpersonal skills Creative problem-solving skills that optimize available resources High level of accuracy/attention to detail Ability to take initiative to overcome issues Our Company: Feeders Supply Holdings is a fast-growing pet retailer, operating stores under the brands Feeders Pet Supply and Chow Hound Pet Supplies throughout Kentucky, Indiana, Michigan, Ohio, Tennessee, and North Carolina. Based in Louisville, Kentucky, the company has 68 brick-and-mortar stores plus a thriving ecommerce business. It is one of the major independent retailers in the pet industry, which is projected to grow by 8% annually over the next 10 years. Benefits: Employee discounts and a free pet food program 401k and ESOP Retirement Plans Health, dental, vision, life, and disability insurance Paid time off (PTO) Referral program Job Type and Work Location: This is a full-time onsite position in our Corporate Office in Louisville, KY Feeders Supply Company is an Equal Opportunity Employer and complies with ADA regulations as applicable