Job Description Role Overview The Ecommerce Marketing Specialist will play a key role in executing and optimizing digital marketing campaigns to increase brand awareness, engagement, and conversions. This position requires hands-on experience with Shopify and a strong understanding of e-commerce best practices. You’ll work across multiple marketing channels—email, SMS, social media, influencer marketing, and content creation—while also ensuring our product detail pages (PDPs) are optimized to maximize conversions. Key Responsibilities • Email & SMS Marketing • Plan, build, and deploy campaigns and automated flows in platforms like Klaviyo or similar. • Monitor performance metrics (open rates, CTR, conversion) and continually A/B test for improvements. • Social Media Marketing & Community Management • Manage and grow our presence across Instagram, TikTok, Pinterest, and Facebook. • Create engaging, on-brand content (posts, stories, reels) and respond to community interactions. • Track performance analytics and recommend strategy optimizations. • Influencer Partnerships • Identify, vet, and manage influencer and creator relationships. • Coordinate campaigns, manage contracts/product seeding, and track ROI. • Shopify Management • Maintain and update the Maven Lane Shopify storefront, ensuring accurate product listings, pricing, and promotions. • Implement merchandising strategies to improve the online shopping experience and sales. • PDP Optimization & Content Creation • Write, edit, and optimize product titles, descriptions, and SEO-friendly content. • Collaborate with design/photography teams to create compelling visuals and video assets. • Monitor and analyze conversion data to improve PDP effectiveness. Qualifications • 3–5 years of experience in ecommerce marketing, with a proven track record of driving sales via Shopify. • Hands-on experience with email & SMS platforms (Klaviyo preferred). • Strong understanding of social media algorithms, trends, and analytics. • Experience with influencer marketing and partnership management. • Excellent copywriting and content creation skills. • Familiarity with SEO, Google Analytics, and paid social a plus. • Highly organized, detail-oriented, and comfortable managing multiple projects simultaneously. What We Offer • Competitive salary and benefits. • Growth opportunities within a fast-scaling ecommerce brand. • A collaborative team passionate about design and digital innovation. Company Description Maven Lane is a rapidly growing e-commerce furniture brand dedicated to providing high-quality, stylish, and functional home furnishings. We pride ourselves on exceptional craftsmanship, innovative designs, and a seamless online shopping experience. As we continue to expand, we are looking for passionate and skilled individuals to join our team and help drive our digital growth. Maven Lane is a rapidly growing e-commerce furniture brand dedicated to providing high-quality, stylish, and functional home furnishings. We pride ourselves on exceptional craftsmanship, innovative designs, and a seamless online shopping experience. As we continue to expand, we are looking for passionate and skilled individuals to join our team and help drive our digital growth.