We’re seeking an Ecommerce Merchandising Strategist to own the online customer journey across our DTC platform. In this hands-on, high-impact role, you’ll be responsible for helping customers find exactly what they need—fast. From product searchability to categorization, SEO, on-site navigation, and content strategy, you’ll craft seamless digital experiences that drive conversion and reflect a deep understanding of our customers and our products. What You’ll Do • Own the customer journey on our DTC ecommerce website—especially how users search, browse, and discover products. • Optimize on-site search and product taxonomy to ensure users can easily find what they’re looking for. • Design and refine product discovery paths, category hierarchies, and filters to support customer intent and improve path to purchase. • Understand the product inside and out. You’ll become an expert in our technical product lines and use that knowledge to inform how we merchandise online. • Implement and evolve SEO best practices, ensuring product pages and category content rank effectively and drive organic traffic. • Collaborate cross-functionally with digital marketing, product, and creative teams to align on promotions, launches, and merchandising strategies. • Be both strategic and tactical—you’ll help shape the vision for ecommerce innovation while also getting into the details of what needs to be updated, tested, and improved daily. • Use data to drive decisions, leveraging analytics to understand conversion performance, customer behavior, and merchandising effectiveness. What We’re Looking For • 5+ years of experience in ecommerce merchandising, digital strategy, or a related role. • DTC experience required—ideally with consumer products that require explanation or technical context (e.g., power tools, home electronics, sporting equipment, etc.). • Proven ability to analyze customer behavior and optimize content and structure to improve product discovery and sales. • Hands-on experience with site merchandising tools, ecommerce platforms (like Shopify, Salesforce Commerce Cloud, etc.), and SEO tools. • Strong strategic thinking, natural curiosity, and the drive to understand both the product and the customer. • Comfortable working in fast-paced, collaborative environments with evolving priorities. Why Join Us? You’ll play a critical role in defining how our customers experience our brand online. If you love connecting the dots between strategy, customer intent, and digital execution—and want to help grow an innovative brand—this is your opportunity.