Main Responsibilities Role Specific • Lead initiatives to enhance website and app performance through optimisation and personalisation strategies. Deliver A/B testing programmes, identify opportunities for innovation, and implement impactful changes using relevant digital optimisation tools. Collaborate with cross-functional teams to ensure smooth execution of projects. • Drive improvements to customer experience by refining CMS templates, briefing new functionality, and ensuring consistent, high-quality journeys across mobile and desktop platforms. • Play a proactive role in planning, briefing, and delivering trading optimisation tests across all digital platforms. • Utilise analytics and user behaviour tools to optimise online sales performance, support content updates, provide tailored product recommendations, and create promotional assets such as lightboxes or badges. • Partner with creative teams to ensure content is commercially effective, brand-aligned, and factually accurate. • Engage with the trading function to gather insights, define requirements, and plan future optimisation activities. • Manage relationships with external optimisation platforms and vendors, including regular review meetings to analyse results and define best practices. • Facilitate regular discussions with marketing and trading teams to set priorities for upcoming optimisation work. • Produce and distribute weekly and monthly performance reports, highlighting key results, competitor insights, and actionable next steps. • Participate in planning meetings to align content and trading expectations, ensuring all stakeholders are informed of optimisation priorities and timelines. • Apply HTML and CSS skills to support implementation of trading updates. • Collaborate with external front-end development resources to design, develop, and test new customer experiences. Additional Role-Specific Duties • Undertake any other responsibilities as required. Additional Responsibilities • Contribute to maintaining a safe and collaborative working environment.