The Role: We’re looking for a strategic and detail-oriented Ecommerce Product Marketing Manager to optimize our online product presence and help drive performance across our digital shelf. You’ll manage and improve product listings, ensure accurate content across platforms, and implement marketing and merchandising strategies to support sales and subscriptions. This role is essential to scaling our ecommerce growth through performance optimization, strong digital merchandising, and customer-focused enhancements. Principal Duties • Manage all product information and assets, ensuring accuracy and consistency across product pages and digital platforms • Create and maintain product listings (PIM) for all SKUs, including core products and new innovations • Audit and implement channel mapping and syndication strategies for Shopify and targeted ecommerce platforms • Collaborate with marketing, creative, and development teams to align on brand strategy and execute high-converting content • Oversee the development and distribution of digital shelf assets and ensure best-in-class presentation • Provide regular communication on product changes, launches, and updates to internal stakeholders • Research customer behavior and analyze performance to inform product positioning and page optimization • Work closely with internal stakeholders (including marketing and customer service) to deliver seamless experiences across all touchpoints • Develop and track KPIs and conversion metrics tied to digital shelf initiatives • Execute other related tasks as needed Key Responsibilities • Product Listing Optimization: Write and refine compelling product descriptions and imagery that engage customers and boost conversions. Apply SEO best practices for visibility and performance. • Digital Marketing Support: Contribute to initiatives like SEO, paid media, and social strategy that support traffic growth and engagement. • Website Management: Monitor performance and identify areas of friction on Shopify; collaborate with the development team to implement fixes and improvements. • Customer Experience: Partner with customer support and retention teams to ensure listings address common questions and reinforce a positive experience. • Data Analysis: Track analytics across platforms (Shopify, GA4, Recharge, etc.) to guide content and CRO decisions. • Collaboration: Act as the connective tissue between product, creative, and marketing teams to ensure ecommerce success. How You’ll Contribute • Increase Sales: Through optimized product listings and targeted merchandising strategies • Improve User Experience: By maintaining clear, engaging, and accurate product content • Enhance Brand Image: By representing the brand in a consistent, compelling, and high-performing way across all digital shelves What You’ll Bring • 3+ years in eCommerce merchandising, digital marketing, or CRO (preferably DTC or health/wellness) • Strong copywriting skills, with an eye for persuasive, clear, and SEO-friendly language • Hands-on experience with Shopify and/or Recharge (subscription tools a bonus) • Familiarity with PIM systems and digital shelf strategy • Analytical mindset and confidence using platforms like GA4, Hotjar, and Shopify analytics • Ability to collaborate cross-functionally and manage multiple product SKUs with precision