About MakarttPro: MakarttPro is an innovative leader in professional nail products, dedicated to empowering luxury, independent nail technicians by providing essential, high-quality nail products through various eCommerce channels including our Direct-to-Consumer (DTC) website and TikTok Shop. We pride ourselves on a customer-first approach, constantly evolving to meet the needs of our community. Position Overview: MakarttPro is seeking a dynamic, results-driven eCommerce Specialist to manage our Direct-to-Consumer (DTC) website and TikTok Shop presence. You will be responsible for optimizing online sales, enhancing customer experience, and managing day-to-day operations to drive revenue growth across these platforms. Key Responsibilities: • Manage and optimize the MakarttPro DTC eCommerce website (Shopify Advanced), ensuring product listings, promotions, and content are up-to-date, accurate, and engaging. • Oversee and grow MakarttPro’s presence on TikTok Shop, including product uploads, livestream sales events, promotional campaigns, and customer engagement strategies. • Analyze sales performance data, customer behavior, and market trends to identify growth opportunities and implement improvements. • Coordinate with marketing and creative teams to develop compelling content and promotional materials tailored specifically for DTC and TikTok audiences. • Ensure exceptional customer service and user experience by monitoring customer feedback, managing reviews, and addressing customer inquiries promptly and effectively. • Collaborate closely with supply chain and inventory teams to maintain optimal stock levels and avoid out-of-stock scenarios. • Implement SEO best practices and coordinate with advertising specialists to drive traffic and conversions on both platforms. • Generate regular sales and performance reports, providing actionable insights and recommendations to leadership. Qualifications: • Bachelor’s degree in Marketing, Business, or related field preferred. • Minimum of 2 years of experience managing an eCommerce store, preferably Shopify. • Proven experience with TikTok Shop management or similar social commerce platforms highly preferred. • Familiarity with professional beauty or nail industry is a plus. • Proficiency with analytics tools (Google Analytics, Shopify Analytics, TikTok Analytics). • Strong understanding of SEO, SEM, and digital marketing principles. • Excellent organizational, analytical, and problem-solving skills. • Exceptional written and verbal communication skills. • Ability to thrive in a fast-paced, entrepreneurial environment and manage multiple priorities effectively.