About Us JP Ecommerce has been named one of the top-ten, fastest growing businesses in Minnesota by Inc. 5000 for the past four years in a row. We provide customers with high-quality bedding through our brand Bare Home. As a leading textile retail company, we source premium products from key regions including China, India, Pakistan, and Turkey. Our commitment to excellence has earned us a reputation as an industry leader in sustainable and ethical textile sourcing. What sets us apart is our entrepreneurial, collaborative environment where team members can quickly see their ideas transform into action. At Bare Home, you'll experience the satisfaction of ownership over projects, working alongside friendly, dedicated colleagues in a fast-paced setting where no two days are the same. Position Overview: We're looking for a performance-driven Email Marketing Data Analyst to join our growing ecommerce team. This role is focused on owning the design, execution, and optimization of email and SMS campaigns that drive retention, improve conversion rate (CRO), increase average order value (AOV), and boost customer lifetime value (LTV) through personalization and data-driven insights. You'll use Attentive as your primary platform (with occasional use of Klaviyo), creating high-impact campaigns and automated flows that are visually engaging and conversion-focused. You'll also dive deep into analytics to understand what's working—and what's not—then use those insights to test, iterate, and improve results. Success in this role means combining creative & analytical skills with a deep curiosity for customer behavior, segmentation, and performance data—always looking for opportunities to maximize engagement and revenue through data-driven decision making. Key Responsibilities Email & SMS Marketing (90%) • Design, build, and deploy mobile-optimized email and SMS campaigns using Attentive (and Klaviyo, as needed) • Create and maintain automated flows (welcome, cart, post-purchase, win-back, etc.) to drive repeat purchases and retention • Segment customers based on behavior, purchase history, and engagement to deliver personalized journeys and increase revenue per send • Constantly monitor campaign and flow performance, enhancing creative and strategy through A/B testing and CRO best practices • Optimize design elements like product placement, CTAs, headlines, and offer structures to improve click-through and conversion rates • Analyze email metrics (open rates, CTR, AOV, revenue attribution) and surface key learnings to inform future campaigns • Collaborate with the marketing team to align on brand messaging, seasonal promotions, and content calendar planning Site Support & Merchandising (10%) • Assist with light Shopify updates such as homepage banners or featured modules tied to email/SMS campaigns • Provide input on collection merchandising and layout opportunities to support campaign themes and boost AOV • Identify on-site opportunities (i.e. email capture, journey triggers, product recommendation modules) that support retention and revenue growth Qualifications & Experience Required Experience: • 3–5 years of experience in email marketing, digital analytics, or ecommerce retention marketing • Hands-on experience with Attentive; working knowledge of Klaviyo or similar platforms • Strong analytical background with experience interpreting email performance data and customer behavior metrics • Understanding of SMS marketing, segmentation, and mobile-first design • CRO and AOV-focused mindset with experience testing subject lines, content blocks, CTAs, and promotions • Highly detail-oriented and comfortable juggling multiple campaigns while maintaining analytical rigor • Strong communicator and collaborator with ability to present data insights to cross-functional teams Analytical Skills We're Looking For: • Experience using performance data to inform creative and strategy decisions • Ability to identify trends, patterns, and opportunities in customer engagement data • Proficiency with email analytics platforms and reporting tools • Experience with customer segmentation and behavioral targeting • Understanding of statistical significance in A/B testing and campaign optimization Bonus Skills (Nice to Have) • Experience with ecommerce merchandising strategy or product bundling • Familiarity with tools like heatmaps, post-purchase surveys, or session replay software • Interest in customer lifecycle marketing and data storytelling • Light Shopify knowledge or experience working with developers on campaign-related page updates • Strong design skills using Adobe Creative Suite (Photoshop, Illustrator, etc.) • Background in data analysis, business intelligence, or marketing analytics What Makes You Perfect for This Role • You live and breathe email marketing performance optimization and customer data analysis • You get excited about diving into metrics to uncover insights that drive revenue growth • You love combining analytical thinking with creative execution to maximize campaign performance • You have extensive hands-on experience with email marketing platforms and analytics tools • You thrive on managing multiple testing initiatives and translating data into actionable strategies • You're passionate about using data to drive measurable results through strategic email marketing Compensation & Benefits • Medical, Dental, and Vision Insurance • STD and Life Insurance • 401(k) with Company Match • Paid Time Off and Holidays Application Process To be considered for this strategic opportunity, please submit: • Detailed resume highlighting email marketing and analytical experience in ecommerce environment • Portfolio or case studies demonstrating successful email campaigns with measurable, data-driven results • Brief cover letter explaining your approach to email analytics, customer segmentation, and performance optimization • Specific examples of how you've used data analysis to improve email performance (open rates, CTR, revenue growth, customer insights) Submit your application to: mfreeman@barehome.com or wyeargan@barehome.com Visit us: https://barehome.com/ At Bare Home, we strive to create a culture where all people come first. We are committed to attracting and retaining a diverse workforce. Therefore, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Bare Home is an equal-opportunity employer, and by doing so, we aim to sustain and promote an inclusive culture that supports future growth for all.