• • • THIS IS NOT A ROLE WITH FORCEBRANDS • • • • • • CANDIDATES MUST LIVE IN LOS ANGELES • • • About the Opportunity We are a venture-backed wellness brand designed for the romance novel reading ritual. Our products are crafted to elevate daily routines into moments of indulgence and intention. With validated product-market fit and strong early traction, we are preparing to scale across DTC, Amazon, and brand partnerships. This is a rare opportunity to work with experienced, successfully exited CPG founders, and join at the ground floor of a brand with a deeply engaged community, and the ambition to become the first fandom-powered wellness brand. The Role As Head of Marketing, you will architect and execute a capital-efficient, high-leverage growth strategy across eCommerce channels, influencer programs, and brand partnerships. As a founding team member, you’ll have equity upside and full ownership of the customer journey—from acquisition to retention and repeat purchase. Key Responsibilities Customer Acquisition & Performance Marketing • Lead paid media strategy (Meta, Google, etc.) with CAC payback <3 months and strong LTV pathways. • Build and manage the right mix of in-house and agency resources. • Drive creative testing and iteration loops to maximize conversions and resonance. Influencer, Community & Content Flywheel • Build and scale an always-on influencer program—macro to micro—with measurable ROI. • Foster a community of super-users that fuels UGC, referrals, and social proof. Channel Expansion & Strategic Growth Ops • Launch and optimize Amazon and TikTok as key sales and discovery channels. • Pilot and scale retail and B2B partnerships with healthy margins. • Build the growth analytics stack (tracking, attribution, cohort reporting) and own demand planning inputs. Leadership & Capital Planning • Partner with the founding team on company strategy, budget management, and board communications. • Hire and lead a lean, high-performing growth team with clear metrics and accountability. • Embody values of curiosity, grit, and a bias for action. You May Be a Fit If You… • Have 5+ years leading growth at a high-velocity consumer brand, ideally in wellness or beauty, with a proven track record of scaling DTC revenue and improving CAC:LTV. • Bring a strategic foundation from consulting, investment banking, or similar, paired with strong operator experience. • Are full-funnel fluent: creative briefing, testing cycles, and attribution modeling. • Have hands-on performance marketing experience and comfort managing agency + in-house mixes. • Know how to build community-driven growth engines, including influencer, affiliate, and UGC programs. • Understand Amazon, TikTok, and emerging retail channels, scaling without compromising margin. • Are data-savvy and analytical, with experience building/overseeing a modern growth stack. • Operate with a capital-efficient mindset, optimizing contribution margin and inventory planning. • Thrive in fast-paced, ambiguous environments with a founder’s mindset. • Are motivated by building an emotionally resonant, culturally relevant brand. What Success Looks Like in Year One • Launch DTC with CAC payback under 3 months and sustainable LTV growth. • Build an influencer engine that drives 25%+ of new customer acquisition at break-even or better. • Launch Amazon and achieve a Top 10 ranking in our category within 6 months. • Hit a $5MM run-rate with disciplined burn and strong unit economics, setting the stage for a Series A raise. Compensation & Benefits • Meaningful founding equity, commensurate with experience and impact • Competitive base salary with milestone-based increases. • Full health benefits, unlimited PTO, and a monthly wellness stipend. • A seat at the ground floor of a fandom-powered brand with viral potential.