Copywriter - German Language Hybrid Global eCommerce Brand Kensington, London Are you a creative Copywriter with a flair for compelling content and a passion for ecommerce? We're looking for a talented wordsmith to help shape the voice of our German websites - including a leading online platform for contact lenses and glasses. This is your opportunity to join a high-performing global brand where creativity meets commerce, and your words directly impact the customer experience. You'll be part of a collaborative, international copy team - crafting engaging, optimised content that informs, inspires, and drives results. Location: Hybrid working - 1-2 days/week in the Kensington office Contract: Full-time, Contract What You'll Be Doing • Writing clear, persuasive copy for our German ecommerce websites • Creating content for emails, paid social, PPC campaigns, and design assets • Optimising copy to improve UX and conversion rates • Monitoring market trends and competitors to guide content strategy • Supporting web migration projects and conducting site functionality testing • Ensuring accuracy across CRM systems, transactional emails, and customer touchpoints What You'll Bring • Native-level German with excellent English communication skills • 2+ years' experience writing for ecommerce websites • Strong understanding of SEO, customer journeys, and content strategy • Meticulous attention to detail and a creative, commercial mindset • Experience with CMS platforms (e.g., CoreMedia, Magento) and SEO tools (Ahrefs, Semrush) • A collaborative approach and confidence in a fast-paced, team-driven environment.