Job Title: Brand Manager Company: Easy Healthcare Corporation | easy@Home, Premom Location: In person – Darien, IL Job Type: Full-Time Compensation: $80-$120,000 based on experience Reports To: Director of Business Development About Us Easy Healthcare Corporation is a leader in home healthcare and fertility tracking solutions, known for our innovative brands easy@Home and Premom. We are committed to empowering individuals on their fertility and healthcare journeys with high-quality, user-friendly products and advanced digital tools. Job Overview We are seeking a Brand Manager to drive the growth and positioning of our brands, ensuring consistency, innovation, and market leadership in the fertility and home healthcare sectors. A career at Easy Healthcare Corporation | easy@Home, Premom means being part of a team that values your opinions and contributions and empowers you to bring your authentic self to work. Here our team members can fulfill their life’s purpose through the work that they do every day. Key Responsibilities Brand Strategy & Development • Execute and maintain brand strategies for easy@Home and Premom to strengthen market presence. • Maintain clear brand positioning, messaging, and visual identity across all platforms. • Align brand strategies with overall company goals to drive revenue and customer engagement. Marketing & Campaign Execution • Work with Marketing on multi-channel campaigns (digital, social media, influencer, email, and traditional marketing). • Collaborate with internal teams to support the creation of compelling content and product marketing strategies. • Support relationships with influencers, brand ambassadors, and key opinion leaders (KOLs) in the fertility and healthcare space. • Oversee promotional activities, partnerships, and community engagement initiatives to ensure brand identity adherence. Market Research & Performance Analysis • Conduct market research to identify industry trends, customer insights, and competitive positioning. • Monitor key performance indicators (KPIs) and optimize marketing strategies based on data analytics. • Use consumer feedback to enhance product offerings and marketing effectiveness. Product & Customer Experience • Work closely with product development to align branding and messaging with product innovations. • Ensure a seamless and engaging customer journey across e-commerce platforms and mobile apps. • Enhance brand trust and authority through educational content and thought leadership. Collaboration & Budget Management • Coordinate with cross-functional teams, including sales, product, and customer support, to maintain brand consistency. • Manage brand marketing budgets efficiently to maximize return on investment (ROI). • Lead agency relationships and external partnerships for creative development Qualifications & Requirements • Bachelor’s degree in marketing, Business, Communications, or a related field • 5+ years of experience in brand management, preferably in healthcare, wellness, or consumer goods. • Strong understanding of digital marketing, influencer strategies, and e-commerce branding. • Data-driven mindset with expertise in analytics tools (Google Analytics, social media insights, etc.). • Exceptional communication, leadership, and project management skills. • Passion for women’s health, fertility, and home healthcare solutions is a plus. Why Join Us? • Be part of an innovative company shaping the future of fertility and home healthcare. • Collaborate with a passionate team dedicated to empowering individuals on their health journeys. • Competitive salary, benefits, and opportunities for career growth. You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. Our business model — which includes competitive pay, benefits, continuous learning, recognition, career growth, and work/life balance components — is designed to support the varying needs of our diverse and global associates. If you are a motivated professional looking to contribute to a fast-growing healthcare company, we encourage you to apply today! Easy Healthcare Corporation | easy@Home, Premom, is an Equal Opportunity Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, or any other protected status.