Job Title: Global SEO Manager Location: Brentford, Middlesex, United Kingdom Contract: Fulltime/ Permanent Hours of Work: 37.5 Department: DTC & Marketplaces Reporting to: Global Head of DTC & Marketplaces Aromatherapy Associates has been sharing the therapeutic powers of essential oils for over 40 years. The Brand was founded in 1985 by Geraldine Howard & Sue Beechey, therapists that had trained under the renowned aromatherapist Micheline Arcier, who can be traced back to the modern-day founders of aromatherapy. It was then that they experienced first-hand the powerfully positive effects of essential oils on our physical and emotional wellbeing. As a Company we have a family culture and live by one of Geraldine’s beliefs: “It’s more than just a business, it’s a way of life”. The brand is present in over 40 markets globally with Regional offices in the UK, US and Hong Kong. Distribution is across Spa, Retail, Online Retailers, E-commerce and Distributor partners. As aromatherapy experts, our vision has remained constant for a generation – sharing the power and therapeutic effects of natural essential oils. Our award-winning blends have gained recognition across the beauty world for their transformative effects on the mind, body and skin. Expertly hand-blended in our London laboratory, our essential oils and unique active botanicals have created innovations in body and skincare. We care deeply about the ingredients we use and how we deliver them to you. We take a mindful approach to the origins, workers wellbeing and certification of all our oils and botanicals, with a commitment to evolving our support for global community projects. Our sustainability vision is an ongoing endeavour, along with our desire to create the very best aromatherapy products, so you can enjoy beautiful, glowing, healthy skin, free from harsh chemicals and unnecessary synthetics. Code of best practice: Act as an ambassador of a world-class brand and deliver our products and services in accordance with the Standard Operating Procedures to ensure customers receive the expected and desirable level of customer service through a sincere approach of professionalism, valuable parting of knowledgeable advice, unsurpassed quality of delivery and genuine attention to customer fulfilment and experience. Overview of the role At Aromatherapy Associates, we are looking for a passionate Global SEO Manager to take full ownership of our global organic search strategy. This is a pivotal role, responsible for driving sustainable growth through technical excellence, innovative content strategies, and seamless integration across our marketing ecosystem. You’ll bring both strategic vision and hands-on expertise, ensuring we stay ahead of the evolving search landscape and new developments in AI and digital innovation. Key Responsibilities • Own the SEO channel end-to-end – shaping both short and long-term strategies, executing impactful initiatives, and proactively applying the latest industry updates, including AI, and emerging search technologies • Collaborate cross-functionally with Brand Marketing, Web Development, Email Marketing, wider teams to ensure SEO supports business objectives and complements our multi-channel strategy • Develop and implement innovative SEO initiatives that deliver measurable results in organic growth and elevate overall search performance in line with our digital strategy goals • Create and manage roadmaps, ensuring delivery of high-quality, impactful projects on time. • Lead performance reporting cycles (weekly, monthly, quarterly), delivering clear, data-led insights and actionable recommendations • Champion SEO across the organisation, driving global conversations with senior stakeholders and ensuring alignment on technical and content priorities • Enhance the customer journey by working closely with internal teams to identify and resolve SEO challenges, improving both user experience and visibility • Upskill internal teams by sharing best practices, emerging trends, and practical insights into the future of search, AI, and algorithm shifts • Actively researching and applying the latest SEO developments to ensure Aromatherapy Associates remains at the forefront of search innovation About You • Proven SEO expertise – 5-7 years experience with a strong track record working in-house within retail/e-commerce, or at agency level with equivalent experience • Proactive and driven – A self-starter with a can-do attitude, eager to take initiative and continuously evolve in the fast-changing SEO and search landscape • Holistic marketing mindset – Strong understanding of multi-channel marketing and how SEO integrates with paid search, content, social, and broader brand strategies • Technical and content SEO mastery – Skilled in site speed optimization, crawlability, structured data, and technical audits, combined with experience delivering content-led strategies that drive organic growth via Shopify or similar CMS platforms • Data-led decision making – Strong analytical and numerical ability, with proven experience in spotting trends, interpreting data, and making commercially impactful recommendations & decisions • Tool proficiency – Confident using industry-standard platforms, including Google Search Console, Google Analytics 4, PageSpeed Insights, SEMrush (or equivalent) • Excellent communicator – Able to clearly translate SEO performance and opportunities into actionable insights for stakeholders across different functions • Hands-on and detail-oriented – Comfortable getting into the detail, implementing SEO recommendations directly, and ensuring quality at every step • Must be able to commute to Head Office in Brentford, Middlesex 2-3 day per week