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SoTalent
Global Social Media Manager
This role is for a Global Social Media Manager in New Town, MA, requiring 12+ years in marketing with 5+ years in global leadership. Key tasks include developing social media strategies, managing tech platforms, and ensuring compliance.
🌎 Country
United States
🏝️ Location
Unknown
📄 Contract
Full-time
🪜 Seniority
Mid-Senior level
💰 Range
100K+
💱 Currency
$ USD
💸 Pay
$160K - $192K (Yr.)
🗓️ Discovered
July 30, 2025
📍 Location detailed
Massachusetts, United States
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🧠 Skills
#Unknown
Role description
New Town, MA
Our client is searching for a experienced and visionary leader to head our global social media operations. In this role, you will architect the infrastructure and operational strategies needed to sustain a high-performing global social presence. You’ll balance long-term innovation with daily excellence, ensuring our digital social efforts are scalable, data-driven, and aligned with evolving consumer behavior and business priorities.
Working cross-functionally across brands, markets, and teams, you will serve as a central force for synchronization and efficiency, fostering both global consistency and local relevance. You'll also be charged with keeping the organization ahead of trends and technologies in an increasingly complex and fast-paced social landscape.
Primary Responsibilities
Operational Strategy and Governance
• Develop and maintain a global social media framework that includes best practices, workflows, and measurable performance indicators.
• Translate broader marketing goals into actionable plans across all social media categories—paid, organic, community, influencer, and commerce.
Cross-Functional & Regional Collaboration
• Align internal teams across creative, media, insights, legal, and customer experience functions.
• Act as a key liaison between central teams and regional markets to ensure harmonized execution while allowing room for local market relevance.
Technology & Platform Leadership
• Set the direction for the global social media tech stack; evaluate, implement, and refine key tools and platforms.
• Introduce and scale innovations including AI tools, automated systems, and social commerce features.
• Oversee tools for content distribution, social listening, analytics, UGC management, and publishing.
Team Development & Capability Building
• Shape the resourcing model for global, regional, and market-level teams; define the right balance of internal and external talent.
• Design training programs to increase social media proficiency across functions and leadership levels.
• Promote inclusivity and culture-building efforts internally and within agency partnerships.
Risk, Performance & Brand Protection
• Lead real-time monitoring and analytics for brand health, crisis management, and reputation oversight.
• Ensure global teams remain compliant with evolving platform policies and legal standards.
• Report directly to executive leadership on key metrics, risks, and high-impact opportunities within the social media space.
Candidate Profile
Qualifications:
• Minimum of 12 years in marketing, with at least 5 years in a global leadership role focused on digital or social strategy.
• Background in large-scale, matrixed organizations with experience driving operational improvement across geographies.
• Strong knowledge of the full social ecosystem, including paid media, community engagement, content, influencers, and commerce.
• Familiarity with advanced MarTech systems, analytics platforms, and emerging digital trends.
• A strategic mindset paired with the ability to manage details and adapt quickly in a fast-paced environment.
• Excellent communication and stakeholder management skills at the executive level.
Preferred Experience:
• Previous leadership experience in a Fortune 500 or high-growth consumer brand.
• Proven success managing end-to-end social operations transformation—such as building global toolkits, streamlining tech stacks, or leading in-house content strategies.
• Demonstrated impact through measurable improvements in engagement, brand growth, or commercial outcomes via social platforms.
Our Work Culture
We are driven by a bold mindset that challenges limits and redefines what’s possible. Collaboration and innovation fuel our culture, where we believe in stepping beyond conventional boundaries and delivering results that set new standards. If you're a disruptor who thrives on turning big ideas into reality, this is the environment for you.
Compensation & Benefits
Our total rewards package includes comprehensive health benefits, retirement savings options, paid time off, wellness programs, and employee discounts on company products. We also offer personal development programs featuring inspiring leaders from across industries. Join us and become part of a community that aims not just to compete—but to lead and transform entire product categories.
Please note: This job posting is just a preview of the full scope of the position. A comprehensive job description is shared by a member of our team
New Town, MA
Our client is searching for a experienced and visionary leader to head our global social media operations. In this role, you will architect the infrastructure and operational strategies needed to sustain a high-performing global social presence. You’ll balance long-term innovation with daily excellence, ensuring our digital social efforts are scalable, data-driven, and aligned with evolving consumer behavior and business priorities.
Working cross-functionally across brands, markets, and teams, you will serve as a central force for synchronization and efficiency, fostering both global consistency and local relevance. You'll also be charged with keeping the organization ahead of trends and technologies in an increasingly complex and fast-paced social landscape.
Primary Responsibilities
Operational Strategy and Governance
• Develop and maintain a global social media framework that includes best practices, workflows, and measurable performance indicators.
• Translate broader marketing goals into actionable plans across all social media categories—paid, organic, community, influencer, and commerce.
Cross-Functional & Regional Collaboration
• Align internal teams across creative, media, insights, legal, and customer experience functions.
• Act as a key liaison between central teams and regional markets to ensure harmonized execution while allowing room for local market relevance.
Technology & Platform Leadership
• Set the direction for the global social media tech stack; evaluate, implement, and refine key tools and platforms.
• Introduce and scale innovations including AI tools, automated systems, and social commerce features.
• Oversee tools for content distribution, social listening, analytics, UGC management, and publishing.
Team Development & Capability Building
• Shape the resourcing model for global, regional, and market-level teams; define the right balance of internal and external talent.
• Design training programs to increase social media proficiency across functions and leadership levels.
• Promote inclusivity and culture-building efforts internally and within agency partnerships.
Risk, Performance & Brand Protection
• Lead real-time monitoring and analytics for brand health, crisis management, and reputation oversight.
• Ensure global teams remain compliant with evolving platform policies and legal standards.
• Report directly to executive leadership on key metrics, risks, and high-impact opportunities within the social media space.
Candidate Profile
Qualifications:
• Minimum of 12 years in marketing, with at least 5 years in a global leadership role focused on digital or social strategy.
• Background in large-scale, matrixed organizations with experience driving operational improvement across geographies.
• Strong knowledge of the full social ecosystem, including paid media, community engagement, content, influencers, and commerce.
• Familiarity with advanced MarTech systems, analytics platforms, and emerging digital trends.
• A strategic mindset paired with the ability to manage details and adapt quickly in a fast-paced environment.
• Excellent communication and stakeholder management skills at the executive level.
Preferred Experience:
• Previous leadership experience in a Fortune 500 or high-growth consumer brand.
• Proven success managing end-to-end social operations transformation—such as building global toolkits, streamlining tech stacks, or leading in-house content strategies.
• Demonstrated impact through measurable improvements in engagement, brand growth, or commercial outcomes via social platforms.
Our Work Culture
We are driven by a bold mindset that challenges limits and redefines what’s possible. Collaboration and innovation fuel our culture, where we believe in stepping beyond conventional boundaries and delivering results that set new standards. If you're a disruptor who thrives on turning big ideas into reality, this is the environment for you.
Compensation & Benefits
Our total rewards package includes comprehensive health benefits, retirement savings options, paid time off, wellness programs, and employee discounts on company products. We also offer personal development programs featuring inspiring leaders from across industries. Join us and become part of a community that aims not just to compete—but to lead and transform entire product categories.
Please note: This job posting is just a preview of the full scope of the position. A comprehensive job description is shared by a member of our team