About the Role As our founding Growth Marketer, you’ll own demand generation and product-led growth across the entire funnel — from acquisition to activation to retention. You’ll report directly to the CEO and operate out of our Cambridge HQ, helping us scale from early adoption to mainstream awareness through rapid, data-driven experimentation. What You’ll Do • Identify and prioritize growth opportunities through user insights and behavioral data • Launch and iterate high-velocity content experiments, doubling down on what converts • Recruit and hire user-generated content (UGC) creators and channels to build the foundation for scalable paid media • Build creator and brand partnerships to expand reach and drive trust • Develop real-time dashboards to monitor activation, retention, CAC:LTV, and virality metrics • Plan, execute, and optimize paid campaigns across TikTok, Meta (FB/IG), Apple Search, and emerging platforms • Design and run lifecycle marketing flows (email, push, in-app) that turn installs into loyal, paying users What You Bring • 3–6 years of experience in growth marketing for a mobile or consumer subscription product • A proven track record of profitably scaling user bases — and the data to prove it • Strong copy instincts and creative judgment — you know what grabs attention and converts • Experience with paid media buying, creative testing, and tools like PostHog and SQL • Bias for action — you’re resourceful, adaptable, and thrive in fast-paced environments • Bonus points if you already use products like this and believe in the mission