About the role: This is a hands-on role focused on execution, optimization, and cross-functional alignment. You'll work across paid media, web optimization, and analytics to drive measurable impact across the funnel. The ideal candidate thrives in a collaborative environment, enjoys rolling up their sleeves, and is motivated by performance, experimentation, and continuous improvement. Key Responsibilities: 1. Digital Strategy Execution • Lead and optimize paid digital marketing campaigns (LinkedIn, Google Ads, display, retargeting, content syndication, etc.) to drive qualified pipeline. • Incorporate AI/LLM-based tools (AIO) and SEM best practices to improve site performance and content discoverability. 1. Website Performance & Experimentation • Lead site testing and optimization initiatives: plan, execute, and analyze A/B and multivariate tests to improve conversion across the funnel. • Monitor site performance using tools like heatmaps and session recordings, and partner with web/content teams to implement UX improvements. 3\.  Campaign Analytics & Optimization • Continuously assess and improve media efficiency, lead quality, CPL, and conversion rates through reporting and analysis. • Present performance trends, key insights, and recommendations to marketing leadership and cross-functional stakeholders on a regular basis. 1. Collaboration and Influence • Work closely with Campaigns, Content Marketing, and Product Marketing to align digital efforts with key GTM initiatives. • Serve as the bridge between campaign strategy and digital execution across Demand Gen, Content, and Product Marketing teams. • Bring ideas to the table that challenge assumptions and drive better results. Identify what will make the team and company more successful, and advocate for your recommendations. Required Skills & Qualifications: • 4+ years of experience in-house in B2B digital marketing or demand generation, ideally within software and technology. • Extensive hands-on experience managing paid media channels and optimizing digital performance. • Strong understanding of funnel metrics, digital attribution models, and revenue-oriented KPIs. • Proven experience designing and managing CRO programs (e.g., A/B testing, UX improvements, behavioral analytics). • Excellent project management skills; capable of managing internal projects and multiple external vendors. • Strong analytical mindset with a solid grasp of attribution models and proficiency in tools like Google Analytics, DreamData, or similar. • Familiarity with technical tools like Google Tag Manager, and Optimizely or VWO. • Proficiency in HTML, CSS, and JavaScript, with hands-on experience managing WordPress or similar CMS platforms. • The ability to self-direct and self-start and work independently as well as within and across teams. • Hands-on experience in using marketing automation technology (preferably Pardot) and CRM (preferably Salesforce). Nice-to-Haves: • Experience managing a marketing website. • Prior experience in a growth-stage or scale-up SaaS business. • Familiarity with content personalization, dynamic content, or account-based web experiences. • Experience with SQL or business intelligence tools (e.g., Domo, Looker, Tableau, etc.). • Experience selling software to finance, product, or engineering roles. Benefits & Perks • Health, dental, and vision insurance plans. • Medical and dependent care flexible spending accounts. • Paid monthly mental healthcare access with Headspace. • Open PTO – because making time for life is important! • 13 paid standard holidays each year, including a company-wide Winter Break. • 401(k) savings plan with company match! • MacBook laptop. • Paid parental leave. • A collaborative, entrepreneurial learning environment with a proven playbook.