80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates We’re working with a fast-growing, clean beauty brand that’s redefining the at-home wellness experience. Backed by professional spa science and the power of K-beauty innovation, their award-winning products are beloved in top salons and now quickly expanding across DTC, retail, and omnichannel. This is a unique opportunity to join a small but mighty team on an exciting growth trajectory and truly own marketing performance strategy. What You’ll Do: • Lead the strategy and execution of paid media campaigns across Meta, Google, TikTok, and Pinterest. • Own email and SMS marketing (Klaviyo or similar), from campaign ideation to automation and segmentation. • Launch and manage DTC promotions, bundles, and site merchandising using Shopify. • Work cross-functionally with creative and web teams to optimize landing pages, popups, and PDPs for conversion. • Collaborate with external agency partners to drive testing, campaign execution, and performance reporting. • Monitor and improve key KPIs like CAC, LTV, ROAS, and retention across digital channels. • Support omnichannel efforts including new product launches, promotional rollouts, and retail initiatives. • Be a strategic partner in brand campaigns, UGC/influencer amplification, and growth initiatives. Who You Are: • 3–5 years of experience in digital or growth marketing, ideally in DTC, beauty, wellness, or CPG. • Proven expertise in paid media, attribution, and audience segmentation. • Shopify fluency and experience executing ecommerce promotions and lifecycle marketing. • Comfortable managing agencies and internal teams toward growth KPIs. • Analytical thinker with strong reporting, forecasting, and A/B testing capabilities. • Entrepreneurial spirit—self-starter, collaborative, and excited to build.