Growth Marketing Manager / Product Marketing Manager We’re looking for a highly driven Growth Marketing Manager (or Product Marketing Manager) to lead the charge in scaling our product adoption, user acquisition, and lifecycle engagement. This is a foundational role, offering the opportunity to shape the entire growth function from the ground up and make a direct impact on the business. If you’re a hands-on growth marketer with a track record of driving measurable results, this is your chance to own growth strategy, execution, and experimentation across all stages of the funnel. What You’ll Be Doing • Design, implement, and optimize full-funnel growth strategies across awareness, acquisition, activation, retention, and expansion. • Own and scale paid media efforts (SEM, paid social, PPC) to achieve cost-effective growth goals. • Develop and execute organic growth initiatives, including SEO and product-led growth tactics. • Build lifecycle marketing programs that engage users across the entire customer journey. • Set up and maintain a robust marketing data infrastructure to enable clear reporting, analytics, and decision-making. • Lead experimentation to test new channels, messaging, and funnels—driving continuous improvement across campaigns. What You Bring Experience • 4–5+ years of hands-on experience in B2B SaaS growth or performance marketing. • Proven success driving growth and revenue in fast-paced, high-growth environments. • At least 1 year of experience leading or mentoring a team. • Strong background in scaling acquisition and lifecycle marketing efforts. Skills • Advanced expertise in platforms like Google Ads, LinkedIn Ads, and other paid channels. • Proficient with analytics and attribution tools such as Google Analytics, Mixpanel, or similar. • Experience using marketing automation and CRM tools like HubSpot, Marketo, or Customer.io. • Strong copywriting skills with the ability to craft compelling, conversion-focused messaging. • Technical fluency: knowledge of HTML/MJML, CSS, Liquid, and SQL is a strong plus. • Deep understanding of A/B testing, conversion rate optimization, and marketing ROI analysis.