Growth Marketing Manager (Paid Media, SEO, Demand Gen) Location: London, Waterloo/Southwark (Hybrid) Type: Full-time Reporting to: CEO About Odicci Odicci is the leading gamification-as-a-service platform for enterprise retail. We power customer acquisition, loyalty, and CRM strategies through beautifully engaging quizzes, games, and rewards experiences. Brands like ASDA, JD Sports, and SEPHORA rely on us to drive serious revenue uplift — and we’re just getting started. 2025 marks the beginning of an ambitious product growth chapter. We’re not looking for a traditional marketer. We’re looking for a growth, content, and automation specialist rolled into one. Someone obsessed with scale, performance, and systems. The Role You’ll own and execute Odicci’s growth engine — from lead-gen and SEO to paid media, and AI-powered automation. We’re looking for someone who: • Paid media expertise: can own audience research, look-alike audience targeting, Ad Group testing, variants / A/B testing, and CPL optimisation. • Executes on A/B tested data-driven acquisition for media channel mastery. • Knows how to turn long-form content into 20 assets across every channel with automations and AI. • Can spin up SEO’d blogs, landing pages, email drip & sequencing, and video/social content and scripts. • Influencer and creator outreach. • Has deep technical SEO knowledge (Keyword Research, Technical, On-Page, Content, etc.) This role works closely with product, sales, design, and leadership. What You’ll Do • Own the entire growth marketing operations & strategy — SEO, paid social, email, video, content, influencers, automations, AI agents, all of it. • Run A/B-tested paid social campaigns across Meta, LinkedIn, etc.—and scale what works. • Create viral-worthy content that drives digital gravity & top-of-funnel attention and leads. • Write SEO long-form content that ranks for relevant keywords and converts leads. • Use AI agents to spin blog content into: • Video scripts (YouTube Shorts, Reels, TikTok’s, etc.) • Carousel content for LinkedIn • Ad copy, landing pages, remarketing flows • Email sequences and demo nurturing assets • Work in WordPress (Elementor) / Hubspot to ship, optimise, and split-test landing pages fast. • Build and optimise our technical SEO foundation (schema, page speed, crawl health, etc). • Manage our HubSpot workflows, segmentation, scoring, and automations. • Leverage influencer/creator arbitrage to drive cost-effective reach and UGC at scale. • Partner with Product and Sales on: • Whitepapers and gated content • Product demo assets and sales enablement • Event growth strategies for #GAMEON and industry trade shows • Constantly ship, test, and iterate based on data — what works, scales. What doesn’t, dies. What You Bring • 2+ years in high-growth B2B SaaS marketing, ideally in a growth, demand gen, or content role. • Proven track record of generating pipeline through multi-channel campaigns. • Fluent in SEO, WordPress, Elementor, and growth tooling (GA, SEMrush/Ahrefs, Surfer, HubSpot, etc). • Experience running paid social campaigns (Meta, etc.) • Hands-on with AI tools and agents — you know how to chain prompts, spin content, and automate workflows using n8n, Zapier, Make, Claude, GPTs, etc. • Obsessed with systems, scale, and efficiency — not just great ideas, but great execution. • Experience with video editing tools, Canva, Wordpress, etc. Bonus: • Experience at a leading ad agency is a strong plus — we value marketers who’ve thrived in fast-paced, client-facing environments with high creative standards. • OR Experience at a high-growth B2B SaaS startup or scaleup. • A strong growth portfolio (SEO, content examples, paid media, etc.) Why Join Odicci Now? • You’ll own growth from the ground up in a business with proven product-market fit. • Get in early and help shape a category-defining gamification platform. • Work directly with product, leadership, and the CEO — your ideas won’t just be heard, they’ll be launched. • Central London office, with flexible hybrid working. • Regular team events and ownership of our flagship conference (#GAMEON).