Senior Marketing Assistant Location: On-site (Brooklyn, NY) Schedule: Monday – Friday, 9:00am – 6:00pm Compensation: Competitive salary, commensurate with experience Overview We are seeking a highly motivated Senior Marketing Assistant to oversee and execute critical digital marketing functions, including SEO optimization, front-end website development, Product Listing Ads (PLAs), and Pay-Per-Click (PPC) campaigns. This role requires a blend of analytical, technical, and creative skills to drive traffic, enhance brand visibility, and optimize ROI across multiple digital channels. Key Responsibilities • SEO & Web Optimization • Manage on-page and off-page SEO strategies to improve search rankings. • Conduct keyword research and competitor analysis to identify growth opportunities. • Collaborate with content and design teams to ensure SEO best practices are implemented. • Oversee technical SEO, including site structure, page speed, and mobile responsiveness. • Front-End Development • Support website enhancements, landing page creation, and user experience improvements. • Collaborate with developers to maintain site functionality and integrate marketing tools. • Ensure seamless execution of A/B testing and conversion tracking. • PLAs & PPC Campaigns • Plan, launch, and optimize Google Shopping/Product Listing Ads to maximize visibility and conversions. • Manage PPC campaigns (Google Ads, Bing, Meta, etc.), focusing on budget efficiency and ROI. • Monitor performance metrics, generate reports, and recommend actionable improvements. Qualifications • Bachelor’s degree in Marketing, Digital Media, or related field (preferred). • 3–5 years of hands-on experience in SEO, PPC, and digital advertising. • Strong knowledge of Google Ads, Google Shopping, Google Analytics, and SEO tools (SEMrush, Ahrefs, Moz, etc.). • Familiarity with front-end development (HTML, CSS, JavaScript) and CMS platforms (WordPress, Shopify, or Odoo). • Analytical mindset with proven ability to manage budgets and deliver measurable results. • Excellent organizational and project management skills. What We Offer • Competitive salary and performance-based bonus opportunities. • Career growth opportunities within a fast-paced and innovative company. • A collaborative environment with cross-functional exposure (sales, creative, tech, etc.).