About Alleviate Alleviate is removing barriers to access to high-quality care for chronic musculoskeletal pain conditions that affect millions of people every year, like Plantar Fasciitis and Tennis Elbow. Our unique, PT-designed at-home solutions combine physical and digital tools to help everyone take control of their pain, achieve full recovery, and reclaim the lives they love, using the gold standard of physical therapy. Having helped over 30,000 users in the last few years, our small but mighty team is looking for a Growth Marketing Manager, who can unlock the next stage of growth for our direct-to-consumer (DTC) channel. About the role As Growth Marketing Manager (Paid Search & Paid Social), you’ll own and optimize our paid media campaigns across Google (Paid Search and Shopping) and Meta (Paid Social). Reporting to Head of Marketing and DTC and working with an external Creative Director, this part-time, contract role will be responsible for managing campaign strategy, execution, budget allocation, performance tracking, and continuous optimization. Down the road, the role may expand to include some paid media campaigns to support the B2B channel, but for the foreseeable future, this will be a consumer-focused role. We’d love to hear from you if this is you: You have a track record of improving paid media efficiency and profitably scaling spend in both Google and Meta for a DTC ecommerce brand; You are intrinsically motivated to learn, find opportunities and optimize; You love to share your learnings with the rest of the team; and You value doing a good job, transparency and collaborative problem-solving. Your responsibilities Campaign Strategy & Execution Plan, launch, and optimize paid search and paid social campaigns to scale profitably Develop and implement creative testing strategies for the paid social channel, monitor performance, and provide on-the-ground analyses of creative performance to inform creative iteration and testing Own audience targeting strategies and bidding tactics Identify opportunities within paid channels Budget Management Allocate advertising budgets across search and social channels, continuously adjusting to maximize ROAS Performance Optimization Analyze campaign data to identify trends, insights, and optimization opportunities Develop hypotheses, propose and execute testing for creatives, audiences, ad copy, image assets and landing pages Reporting & Insights Provide weekly performance reports with learnings, the “so what” and actionable recommendations What you’ll bring to the role Minimum 3 years of hands-on experience managing paid search/shopping (Google) and paid social (Meta), with a combined budget of at least $50K/month Experience scaling paid media channels for DTC ecommerce brands, while maintaining or improving profitability Experience working with ecommerce brands with premium pricing, with AOV above $200 a plus Experience working in industries with retargeting restrictions a huge plus Availability requirements We’ll set 1-2 core hours Monday to Friday between 8 am and 6 pm ET. The rest of the weekly hours are flexible. Given the 24/7 nature of ecommerce, occasional weekend work may be necessary for maximum campaign performance. What the hiring process will look like Interview with Head of Marketing Account audit & recommendation Job Types: Part-time, Contract Pay: $40.00 - $55.00 per hour Expected hours: 12 – 15 per week Work Location: Remote