Responsibilities Introduction: As a vital member of the SMB Product Growth team, the Growth Marketing Manager – TikTok Ads will play a critical role in driving advertiser acquisition and product adoption through performance campaigns run on TikTok itself. In this role, you will partner closely with cross-functional marketing teams, regional leads, creative strategists, and product and analytics stakeholders to execute high-impact paid media initiatives. You’ll use performance data and creative insights to inform campaign strategies and drive measurable growth through full-funnel marketing tactics. The ideal candidate is analytical, performance-minded, and highly collaborative — with a deep curiosity about how brands can grow using TikTok Ads. This person understands how to balance creativity with results, and how to launch, test, and optimize ad campaigns that align with both marketing objectives and business goals. Responsibilities: - Develop and execute TikTok-first paid media strategies focused on advertiser acquisition, education, and engagement from within the TikTok platform - Plan and launch TikTok ad campaigns across multiple regions, optimizing for performance KPIs such as CTR, CPC, CPA, and ROAS - Partner and support other acquisition marketing leads to optimize campaigns and help drive holistic internal lead generation - Partner with various cross-functional teams to develop new creative formats, messaging, and targeting strategies that drive results - Analyze campaign data to uncover insights, identify growth opportunities, and inform future campaign strategies - Maintain an ongoing understanding of competitive performance marketing trends across platforms and regions - Align campaign execution with broader marketing roadmaps and global priorities Qualifications Minimum Qualifications: - 3+ years of experience in paid media, growth marketing, or performance advertising, with a strong focus on B2B or product-led growth - Demonstrated success planning and optimizing full-funnel paid social campaigns, ideally on TikTok - Strong analytical skills and fluency in interpreting performance data to guide strategic decisions - Hands-on experience with TikTok Ads Manager or similar platforms (Meta, Google, LinkedIn) - Excellent communication skills, with the ability to influence cross-functional stakeholders - Deep understanding of creative best practices for social video advertising - Familiarity with A/B testing frameworks, attribution methodologies, and conversion optimization Preferred Qualifications: - Experience working in high-growth or tech environments - Proficient in English and Mandrian listening, speaking, reading and writing. Both English and Mandrian skill sets are required to support clients in APAC and to communicate with stakeholders. About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $128000 - $244889 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 1. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 1. Exercising sound judgment.