The Growth Marketing Manager is responsible for leading key growth channels, including DTC and B2B affiliate programs, email/SMS marketing, and paid digital campaigns, with a focus on performance, ROI, and customer acquisition and retention. The position will own affiliate strategy and execution, manage agency partners across email and paid media, and build and execute B2B lead generation efforts. . PRIMARY RESPONSIBLITIES: Affiliate Program Management & Growth · Outbound recruitment and day-to-day management of affiliates across platforms (e.g., ShareASale, Refersion, Rakuten, TikTok, YouTube, etc. · Create and distribute monthly affiliate newsletters featuring promotions, product launches, and content resources · Build monthly performance reports, track KPIs, and optimize campaigns, commissions, and incentives · Identify and execute new growth opportunities through influencer partnerships, emerging platforms, and high-performing affiliate segments Email Marketing Growth & Execution ·       Improve and manage automated flows, list segmentation, A/B testing, and reporting ·       Create and manage loyalty program ·       Manage lifecycle flows: abandon cart, welcome series, winback, etc. ·       Own list segmentation and personalization strategy ·       Suggest and test new campaign types to improve engagement and LTV B2B Marketing – Physicians and Salons ·       Build and execute B2B lead generation campaigns and nurturing strategies ·       Build outreach campaigns, print, and email marketing for professional channels ·       Maintain and unify CRM lists and support segmentation and email delivery for B2B audiences Digital Marketing Support ·       Assist and help manage paid media digital team on paid media campaigns (Meta, Google) ·       Assist with ad copy and creatives – keeping focus on competitors and bringing in fresh ideas and approaches. ·       Oversee production and delivery of creative ads ·       Monitor competitive landscape and bring fresh ideas to increase performance QUALIFICATIONS: ·       Bachelor’s degree in Marketing with 5+ years of experience in a digital or growth marketing role ·       Strong execution skills across affiliate and/or partnership marketing ·       Brand experience in DTC e-commerce ·       Basic design skills in Canva or Adobe Creative Suite ·       Proven track record managing and executing across affiliate, email, and social platforms ·       Hands-on experience with tools like Klaviyo, Attentive, Google Analytics, Shopify, Rakuten, Share a Sale, Tik Tok & YouTube Affiliates, etc. ·       Strong project management skills and attention to detail ·       Analytical mindset — comfortable working with data, KPIs, and performance dashboards ·       Excellent written and verbal communication skills ·       Self-starter with a bias toward action and optimization ·       Previous experience hair, beauty, or wellness brands a plus.