Sr Growth Marketing Manager $200 Million - DTC /Retail personal care company is hiring a Growth Marketing Director The Director of Growth Marketing is responsible for developing and executing innovative marketing strategies to drive customer acquisition and revenue growth. This role involves analyzing market trends, identifying growth opportunities, and leading cross-functional teams to implement data-driven campaigns. The ideal candidate will possess strong leadership skills, a deep understanding of digital marketing channels, and a proven track record in scaling businesses. Key responsibilities include overseeing marketing budgets, optimizing customer journeys, and leveraging analytics to enhance performance. This position requires a strategic thinker with exceptional communication skills and a passion for driving results. Essential Qualifications • Bachelor's Degree or equivalent experience • Strong understanding of customer acquisition, retention, and lifecycle management • Experience with marketing automation tools, CRM software, and analytics platforms • Proven track record of developing and executing growth strategies that drive revenue • Understanding of SEO, SEM, content marketing, and social media strategies • Direct-to-consumer business experience (beauty or similar industry preferred) • Experience optimizing annual media investments exceeding $20 million • Comprehensive knowledge of platforms, targeting, and optimization of paid social media