About the Role A fast-growing consumer tech company is hiring a Performance Marketing Lead to own the full creative strategy behind paid media. This person will work at the intersection of performance marketing and storytelling, crafting bold, high-converting creative that reduces CAC, boosts LTV, and fuels growth across Meta, TikTok, YouTube, and beyond Requirements • Experienced in creative strategy, performance marketing, or paid social • Deep experience across Meta, TikTok, and YouTube creati • Proficiency in Figma for concepting, collaborating, and mapping ideas • Strong understanding of UGC, performance creative, and ad testing • Experience managing cross-functional teams and complex production workflows • Strategic and data-driven mindset, paired with a strong creative instinct • Passion for experimentation, innovation, and scaling what works • Exceptional organisation and multitasking skills Responsibilities • Lead the end-to-end creative strategy for the performance marketing • Build and manage a quarterly creative roadmap tied to growth K • Oversee development, prioritisation, and execution of creative briefs across channels • Manage internal and external creators across static, video, and UGC forms • atsOwn and evolve the creative testing framework — scale winners, kill underperform • Optimise creative workflows and introduce AI/automation tools to boost product campaign Join Hirehoot if you’re interested in discreetly or publicly exploring leadership roles at high-growth startups seeking senior commercial talent.