This Is How We Fly At JSX, we’re not just a lifestyle carrier – we’re a lifestyle employer. Here, entrepreneurship meets determination, and excellence is our standard. We believe that the journey is just as important as the destination, and every day, we strive to create a Joyful, Simple eXperience for our Customers. Join us, and find your runway to growth, innovation, and success. About The Role As a Growth Marketing Specialist, you’ll lead JSX’s paid media strategy and execution to scale Customer acquisition and revenue. Reporting to the Sr Director of Marketing, you’ll collaborate with cross-functional teams and external partners to ensure campaigns deliver measurable results while staying aligned with company objectives. A Day In The Life Your day will be fast-paced and data-driven, focused on running campaigns that convert, analyzing performance, and finding new growth opportunities to fuel JSX’s marketing funnel. Additional responsibilities include: • Own the strategy, execution, and optimization of paid media campaigns across channels including search, social, display, programmatic, and emerging platforms. • Develop targeting and retargeting strategies to attract new Customers and convert high-intent users. • Run A/B tests and implement conversion rate optimization tactics across the funnel. • Maintain a structured test-and-learn roadmap to identify new growth opportunities. • Analyze campaign performance using CAC, ROAS, LTV, CTR, CVR, and other key metrics. • Deliver weekly and quarterly reporting with insights and recommendations. • Partner with agencies to refine measurement frameworks and attribution models. • Manage paid media budget, pacing, and forecasting to meet ROI and acquisition goals. • Collaborate with creative teams on ad content and landing pages. • Work with internal stakeholders to align marketing efforts with product launches and seasonal initiatives. Why You’ll Love This Role • Be Part of a Team That Values You: Collaborate with supportive colleagues who are passionate about growth and innovation. • Make a Tangible Impact: Your strategies directly influence revenue, acquisition, and market share. • Experiment and Iterate: Test new ideas and optimize constantly in a fast-paced environment. • Career Growth: Build advanced expertise in paid media and performance marketing while driving visible results. What Makes a Successful Growth Marketing Specialist? We’re Looking For Someone Who Is • Analytical: You leverage data to make informed decisions and optimize campaigns. • Detail-Oriented: You execute campaigns with precision and ensure nothing slips through the cracks. • Innovative: You experiment with new platforms, strategies, and creative approaches to stay ahead. • Collaborative: You thrive when working with cross-functional teams and external partners. • Proactive: You anticipate challenges and pivot quickly to seize opportunities. • Entrepreneurial: You take ownership, act decisively, and continually seek to improve. Required Experience • Bachelor’s degree in Marketing, Communications, or related field • 5+ years of experience in digital marketing, with a strong focus on paid media Preferred Experience • Background in growth marketing or performance-driven digital roles within travel, hospitality, or e-commerce Skill, Licenses, & Certifications • Deep knowledge of platforms including Google Ads, Meta, TikTok, YouTube, LinkedIn, and programmatic DSPs • Experience with GA4, Looker, or BI tools for funnel, cohort, and attribution analysis • Familiarity with CRM/CDP tools such as Segment, HubSpot, Braze, or Klaviyo • Strong analytical mindset with expertise in testing frameworks and business impact modeling • Excellent communication and presentation skills, with the ability to simplify complex data • Organized, detail-oriented, and able to manage multiple campaigns simultaneously Pay & Perks Compensation is $60,000-$70,000 annually. This was established after performing market research and is aligned with our approach to compensation. • Health Benefits: New Crewmember's become eligible for coverage on the 1st of the month following the start date, with medical plans beginning at just $110/month. 100% employer paid dental & vision, plus up to $2,100 annually for HSA contribution. Short-term and long-term disability coverage at no cost. • Travel Benefits: Enjoy free non-revenue standby travel on JSX, plus deeply discounted standby travel other major domestic & international airlines for you and your qualifying immediate family. • 401(k) match: 50% of your first 8% • Generous PTO: Take time to recharge with our flexible PTO plan. Additional Information May perform other responsibilities as assigned. Responsibilities and duties may change when circumstances dictate (emergencies, changes in workload, rush jobs, technical developments, etc). JSX seeks to provide equality of opportunity in all aspects of employment, as well as to ensure that all personnel activities, such as the recruitment, selection, training, compensation, benefits, discipline, promotion, transfer, layoff and termination processes remain free of illegal discrimination and harassment based upon race, color, religion, sex, sexual orientation, gender identity, and national origin. Ready to soar with us? Join JSX, where every day is a chance to be part of something eXtraordinary!