📍 Hybrid – London E1 (Mon, Tue & Thu in office) | 🕐 Full Time 👋 Who we are United Legwear & Apparel Co. (ULAC) is a global designer, manufacturer, and distributor of legwear, bodywear, and apparel. Since 1998, we’ve partnered with some of the world’s most iconic brands - including Ted Baker, PUMA, Hurley, and Champion - to deliver fashion-forward, high-quality products across apparel, accessories, socks, and activewear. Headquartered in New York, with key markets in London and the Netherlands, we operate internationally with a focus on fashion, functionality, and sustainability. Following the successful relaunch of TedBaker.com, we’re entering an exciting phase of growth — and we’re looking for sharp minds to help us scale. 💥 Why this role, why now? We’re looking for a Growth & Performance Marketing Manager to lead our customer acquisition, retention, and revenue growth strategy for TedBaker.com - with plans to expand your scope to additional ULAC brands as we grow. This is a high-impact role in a newly evolving team, where your insights and decisions will directly shape the digital success of a globally recognized brand. If you’re excited by the idea of owning strategy, optimizing performance, and scaling growth, this is your moment. You’ll be joining at a pivotal time, with the freedom to test, experiment, and make a real mark on our digital marketing engine. 🔍 What you’ll do 📈 Own the growth strategy • Build and execute digital marketing strategies focused on customer acquisition, engagement, and retention • Identify, test, and scale new performance marketing channels to maximize reach and efficiency • Stay ahead of trends, algorithm shifts, and competitive landscapes to drive continuous improvement 💡 Lead performance marketing campaigns • Manage and optimize paid media campaigns across Google Ads, Meta, TikTok, and display networks • Use A/B testing to fine-tune ad creative, messaging, and landing pages • Collaborate with creative and content teams to ensure every campaign reflects the Ted Baker brand voice 💰 Manage budgets & performance • Own a multi-million-pound digital marketing budget with full accountability for ROI and spend efficiency • Monitor KPIs including CAC, ROAS, CLTV, and conversion rates, and adjust strategies accordingly • Deliver clear performance reports and strategic recommendations based on insights 🔍 Drive data & analytics • Use tools like GA4, Looker Studio, and other platforms to analyze campaign performance • Turn insights into action to continually improve efficiency and growth • Collaborate with SEO teams to balance organic and paid strategy 🔄 Focus on customer retention • Partner with CRM and retention teams to develop lifecycle marketing strategies • Support initiatives like email marketing, loyalty programs, and remarketing campaigns • Drive efforts to increase customer lifetime value and reduce churn 🤝 Collaborate across teams • Work closely with ecommerce, product, UX, content, and sales to align marketing goals with business priorities • Manage relationships with external agencies and freelancers to strengthen execution and innovation 🎯 About you You're an experienced performance marketer with a sharp analytical mindset, commercial instincts, and a love for all things digital. You thrive in fast-paced environments, pivot quickly, and always have an eye on the numbers and the bigger picture. What you’ll bring: • 5+ years in performance/growth marketing roles within ecommerce (ideally fashion, lifestyle, or premium retail) • Deep knowledge of paid channels: search, social, display - and how to scale them • Proven success managing large budgets with measurable growth outcomes • Experience using Google Analytics (GA4), Google Ads, Meta Ads Manager, and Looker Studio • Strong grasp of customer acquisition metrics (CAC, ROAS, CLTV) and optimization strategies • Hands-on experience with A/B testing and CRO techniques • Excellent collaboration and stakeholder management skills Bonus points for: • Experience working with Shopify and third-party automation tools • Understanding of international markets and localized campaign execution • Familiarity with fashion, luxury, or lifestyle brands 💡 Why join us? At ULAC, we’re not just relaunching websites — we’re reimagining digital retail. You’ll have the chance to lead bold initiatives, drive real results, and work with a brand that’s recognized worldwide. • 🚀 Take ownership of a high-impact marketing function • 💻 Hybrid working (3 days in the office, 2 remote) • 🧠 Unlimited access to OpenUp – confidential 1:1 support with psychologists and coaches • 🌍 Opportunity to grow with us across multiple markets and brands • 🎉 More benefits on the way — we’re building fast and thinking big Ready to lead performance marketing for a global fashion brand? Apply now and help shape the future of ecommerce at Ted Baker and beyond.