Group Bayport is the personalized product partner to millions of people and organizations around the world, empowering everyone to transform ideas into reality. Group Bayport offers a growing portfolio of more than 10,000 customizable products for people, homes and businesses — from everyday items to the wildest and most specific of requests. The company backs this up with 24/7 customer support from design to delivery, dedicated in-house design team, state-of-the-art manufacturing and rapid turnaround times. From customized banners, displays and signs for businesses to personalized outdoor covers and home decor products for consumers, Group Bayport’s house of 11 brands — including BannerBuzz, Best of Signs, Neon Earth, Tarps & All, Covers & All and PatioHQ — make high-quality personalization easy and affordable for all. A global e-commerce leader since 2011, Group Bayport has served over 1 million customers in 42 countries, with offices in Atlanta, Chicago, Pheonix, Ahmedabad, Gurgaon, Mumbai. visit www.groupbayport.com. If you are a strategic thinker with a passion to lead Design system, UX , UI and you thrive in a collaborative and dynamic environment, we encourage you to apply. Join us in shaping the future of our brand and making a significant impact on our global market presence. Role Summary As the Head of Design & UI/UX, the leader will be responsible for defining and delivering the entire Design Strategy and user experience across all digital consumer touchpoints — from first impression of consumers to post-purchase digital experience . Reporting directly to the CEO, you’ll be a core part of the business leadership team, responsible for shaping how the brand is experienced digitally, influencing product innovation, growth, and retention through world-class design, with high degree of localisation in global landscape. This is a strategic and hands-on leadership role, ideal for a design leader with experience in high-growth D2C eCommerce and a passion for delivering intuitive, beautiful, and conversion-optimized experiences. Key Responsibilities Strategic Design Leadership • Define and own the digital experience vision and roadmap across all platforms (web, mobile, app). • Be obsessed about customers and be the voice of the user in leadership discussions • Bringing UX design insights to guide product and business decisions. • Champion a design-first culture across the company function, balancing user empathy with business outcomes. • Create Broad Design framework and mentor the operation across department: Product, Marketing, Brand , Creative team End-to-End Ownership of Customer Experience • Map and optimize the entire customer journey from discovery, product pages, cart, checkout, post-purchase, to retention. • Lead experience innovation for global audiences, with adaptations for USA , UK, Canada, Australia, New Zealand • Create design flows for new products and new features to ensure higher adoptions Growth-Driven Design • Collaborate with Product, Tech, Marketing, and CX to optimize funnels, increase conversions, and drive retention. • Partner closely with Performance Marketing and CRM teams to design CRO-optimized pages, campaign creatives, and loyalty journeys. • Initiate experimentation (A/B testing) with Martech team and analytics-driven design decision-making. Research & Insights • Oversee qualitative and quantitative user research, usability testing, and customer feedback analysis. • Initiate localisation specific research to understand how local culture may impact and serves input to design • Turn insights into actionable design strategies that enhance UX and align with business growth. Design Systems & Brand Consistency • Create and govern a unified design system across web, app, email, and paid media. • Ensure brand consistency in every digital interaction while staying agile to market trends and product evolution. Team Building & Global Management • Build and lead a cross-functional, globally distributed design team (UX, UI, Visual, Research). • Hire top talent across regions, set KPIs, mentor team members, and ensure high design velocity and quality. • Work closely across different function and ensure customer first approach Skills & Qualifications • 7+ years of experience in digital design (UX/UI), with experience in leading cross-functional teams. • Experience in D2C, eCommerce, with a global consumer brand experience. • Strong understanding of Brand and its impact on design and user journey • Strong understanding of customer lifecycle, behaviour analytics, and funnel design. • Proven track record in designing high-converting, mobile-first experiences. • Expertise with Figma, Adobe Creative Suite, GA4, Hotjar, CRO tools (Adobe Target, VWO). • Comfortable working with or alongside product and engineering teams – basic understanding of HTML/CSS/JS. • Strong consumer storytelling ability and Strong business acumen • Experience scaling a design function in high-growth D2C startup • Familiarity with platforms like Magento, BigCommerce, Shopify , AEM • Exposure to omnichannel retail, loyalty programs, and post-purchase CX optimization • This demand a high degree of Collaboration with Multiple function – Business , Marketing, Brand, Creative, Product ,Tech • Good communication with leadership and CXO. Key Success Metrics Hard KPIs: • Increase in overall site conversion rate (CR)- Co-own with CRO head • Increase in PDP Add to Cart(ATC) with effective UI optimisation – Co-own with Business heads • Increase Cart to checkout (C2C) by optimising journey funnels- Co-own with product managers & Business heads • Decrease in cart abandonment and bounce rates by optimising exit funnels – Co-own with Marketing Director • Increase upsell, cross-sell, and repeat purchase uplift & RFM metric – Co-own with RFM head • Growth in customer satisfaction (CSAT, NPS)- co-own with Brand head Soft KPIs: • Create impact on Brand by actively bringing regional flavour in Design, UI /UX • Create a transformation organisation with design first culture across Brand, Product, Creative • Design delivery velocity and campaign support turnaround • Multi-function team engagement, retention, and adoption of design system