JOB SPECIFICATION Head of Digital - Cheltenham, Studio Based Employment: Full time - Monday to Friday 9am - 5pm Salary: Competitive - To be discussed with the applicant If the position sounds of interest to you please get in touch by email attaching your CV or list of relevant knowledge and experience to kelly@andsons.co.uk Job Summary: Join our dynamic and fast-growing D2C menswear brand as the Head of Digital. This is an exciting opportunity to lead all digital initiatives and drive innovation across all of our Shopify websites. You will play a crucial role in shaping our digital presence, collaborating with paid channel agencies, and developing cutting-edge digital strategies. This role requires a strategic leader who is also hands-on, responsible for uploading assets and maintaining the websites. Responsibilities: Digital Strategy: • Develop and implement comprehensive digital strategies to drive growth and • enhance the user experience. • Forecast future digital trends and plan for their integration into the business. • Lead digital transformation initiatives to improve business operations and • customer engagement. Website Management: • Oversee the maintenance, performance, and functionality of all company Shopify websites. • Ensure websites are up-to-date, secure, and optimised for speed and scalability. • Be hands-on and responsible for uploading assets, including images and content, to the websites. • Collaborate with designers and developers to implement new features and improvements. SEO and Analytics: • Implement SEO best practices to improve search engine rankings and visibility. • Utilise analytics tools to track website performance, user behaviour, and campaign effectiveness. • Generate weekly reports on digital performance metrics and develop action plans based on these insights. • Present detailed reports and action plans on what’s happening next to senior management. Content Management: • Manage and curate digital content, ensuring it aligns with brand guidelines • and is optimised for search engines. • Oversee the creation of engaging content, including text, images, and videos. Digital Marketing Coordination: • Coordinate with the paid channel team and external agencies to optimise • digital advertising campaigns. • Support the development and management of email marketing, social media, • and other digital marketing strategies. • Track and analyse the effectiveness of digital marketing efforts and adjust • strategies accordingly. Technical Support: • Provide leadership in troubleshooting and resolving website-related issues. • Work closely with IT and other departments to ensure seamless digital • operations. Compliance and Security: • Ensure all digital assets comply with legal regulations and industry standards. • Implement and maintain robust security measures to protect digital data and • assets. Team Leadership: • Work with the wider teams, fostering a collaborative and innovative work environment. • Clearly define the size and structure of the team being managed. Digital Transformation: • Lead initiatives to integrate advanced technologies and optimise digital processes. • Ensure that digital strategies align with overall business objectives. Innovation and Future Planning: • Research and implement innovative digital solutions. • Prepare the business for future digital trends and customer expectations. Stakeholder Management: • Act as the primary point of contact for external digital agencies. • Work closely with theCMO, and other senior management to align digital • strategies with business goals. Budget Management: • Oversee the digital budget and ensure efficient allocation of resources. • Evaluate ROI on digital investments and optimise spending. Qualifications: • Bachelor’s degree in Digital Marketing, Computer Science, Information Technology, or a related field. • Extensive experience in a digital leadership role, preferably within the e-commerce sector. • Proven expertise in managing large, multi-national Shopify stores. • Proficiency in web development languages such as HTML, CSS, JavaScript, and PHP. • Proven expertise in web analytics tools (e.g., Google Analytics) and SEO principles. • Strong understanding of digital marketing, including paid channels, email marketing, • and social media. • Excellent leadership, communication, and project management skills. • Ability to think strategically and plan for the long-term development of digital assets. Preferred Skills: • Knowledge of graphic design software (e.g., Adobe Photoshop, Illustrator). • Familiarity with emerging digital technologies and trends. Compensation: • Competitive salary • Company pension scheme • Cycle to work • Health cashback scheme • 22 days holiday plus bank holidays &SONS is for everyone. We believe that an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We do not discriminate on the basis of race, colour, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender identity or expression, veteran status, or any other legally protected status. We commit to a focused and sustained action to dismantle racist systems, policies, practices, and ideologies within ourselves and our networks. We have zero tolerance for intolerance. We employ the right person for the job, if you are qualified for the position and reading this - we welcome you! If the position sounds of interest to you please get in touch by email attaching your CV or list of relevant knowledge and experience to kelly@andsons.co.uk