🌿 A rare opportunity to make a real impact and drive growth with a unique storytelling, premium scale-up brand. About Us Fable England is a fast-growing British accessories brand inspired by storytelling, craft, and nature. Our products — from jewellery to handbags and scarves — celebrate timeless design with a distinctive, premium feel. With strong D2C foundations and international growth underway (UK, EU, US, Japan), we’re now hiring a Head of Digital to own our online growth strategy and customer journey end-to-end. The Role You will lead digital growth across all channels and touchpoints — from customer acquisition through to on-site conversion, retention, and loyalty. This is a hands-on but strategic role where you’ll bring together paid, organic, social, CRM, and e-commerce optimisation into one commercial growth engine. Reporting directly to the MD, you will set strategy, guide the digital team, and deliver measurable growth. Key Responsibilities Traffic: Acquisition & Retention • Oversee paid media strategy (Meta, Google, TikTok, Pinterest). • Drive CRM and retention (email, SMS, loyalty programmes). • Grow organic traffic (SEO / GPT-SEO). • Develop affiliate, influencer ROI, and digital partnerships. • Guide content & social activity with a commercial lens. Conversion: E-commerce & Experience • Own the on-site customer journey. • Optimise navigation, product pages, checkout, and merchandising. • Run conversion rate optimisation (A/B tests, landing pages, upsells, bundling). • Manage e-commerce tooling (apps, reviews, referrals, subscriptions). Measurement & Growth Leadership • Build and own the digital dashboard: CAC, ROAS, LTV, CVR, AOV. • Present clear performance insights weekly with actions. • Manage and develop a small digital team. • Deliver consistent, scalable growth aligned to company targets. About You • 5+ years in digital marketing/e-commerce for a consumer/D2C brand (fashion, lifestyle, premium e-commerce preferred). • Proven track record across both acquisition (paid/organic/partnerships) and retention (CRM/loyalty). • Strong e-commerce knowledge: UX, CRO, site optimisation. • Commercially sharp: understand CAC, LTV, cohorts, conversion metrics. • Hands-on enough to test and analyse, but strategic enough to set the roadmap. • Collaborative, pragmatic, entrepreneurial — thrives in a fast-moving scale-up. Why Join Fable? • Impact: Own the digital growth agenda of a premium British brand. • Growth: Scale across the UK, EU, US, and new markets. • Culture: Entrepreneurial, flexible, non-corporate. • Brand: Beautiful products, a strong story, and international momentum. Package • Base salary: £55,000 – £75,000 (depending on experience & location) • Discretionary performance bonus • Hybrid/flexible working How to Apply Please send: 1. Your CV 1. A short cover letter describing a digital growth initiative you led that delivered measurable results