Head of eCommerce About the Role: Beam is seeking a Head of eCommerce to oversee and manage Beam’s online and Amazon storefronts, working cross-functionally with our Marketing, Product Operations, Creative and Customer Experience teams. Working in both a tactical and strategic capacity, you will have the opportunity to make a huge impact on Beam’s success through a combination of strategic planning, digital marketing, technology management, and data analysis. What You’ll Do: • Collaborate with cross-functional teams to ensure a seamless customer journey from product discovery to purchase, including website design, user experience, and conversion rate optimization • Build and execute the commercial plan to drive growth on DTC; this includes, GWPs, sampling, bundles; and anything else that will drive sales growth, AOV, and conversion rate • Define and lead the strategy to scale the merchandising strategy for Beam’s Amazon storefront • Conduct market research and competitor analysis to identify opportunities for growth and improvement • Oversee the day-to-day administration of the Shopify platform and external developer agency, ensuring accurate product listings, inventory management, and order fulfillment • Manage and optimize our Shopify Plus stores, including design, functionality, and integrations • Establish key performance indicators (KPIs) to measure the success of ecommerce initiatives and regularly report on performance to the management team, as well as implied actions for improvements • Utilize data and analytics tools to track conversion performance, product performance, user behavior, and sales trends, providing actionable insights for ongoing testing and optimization Who You Are: • 9+ years of experience in eCommerce, with an emphasis on direct-to-consumer business models • Extensive experience with Shopify, Shopify Plus, and Amazon including customizations and integrations • Proven track record of driving significant eCommerce and Amazon storefront growth • Strong analytical skills with the ability to interpret data and make data-driven decisions • Excellent leadership and team management skills • Exceptional communication and collaboration skills Location & Benefits: Boston, MA or New York, NY (Hybrid: 3 days/week in office) We offer: ✔ Fully covered medical benefits ✔ Unlimited PTO ✔ 401k with up to 4% match ✔ “Work from Anywhere” bank ✔ Wellness stipend for health & fitness ✔ Commuter benefits These are the Values that Guide our Decisions in the Business: People First We take care of ourselves, our teammates and our customers equally Constant Improvement Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business Transparent and Open Communication Say it straight or it comes out crooked- respectful and direct communication always Ego is the Enemy Always stay humble, hungry, and curious Think Like an Owner How are my actions or this moment going to affect the big picture? Risk Taking Make informed bets and emotionally move on from the ones that don’t work Creativity and Rapid Iteration Think big, fail fast and inexpensively