Description About Cenegenics Cenegenics is redefining proactive, precision medicine for optimal aging. As the category leader in performance health, we deliver physician-led, personalized age management programs to high-performing individuals who want to live better, longer. With a foundation of clinical excellence and a fast-growing, mission-driven team, we’re expanding rapidly through our Direct-to-Consumer (DTC) channel and emerging Corporate Wellness partnerships. We’re seeking a Head of Growth who can architect, hunt and execute our next stage of DTC expansion. This role is ideal for a data-obsessed, scrappy operator who’s comfortable owning revenue, building from scratch, and driving scalable acquisition and retention strategies. Duties And Responsibilities DTC Growth Strategy & Execution • Develop and own the company’s Direct-to-Consumer growth roadmap • Lead the end-to-end customer acquisition strategy, including paid media, referral programs, SEO, and CRO • Build and scale multi-channel marketing funnels to drive lead generation, conversions, and lifetime value • Own and optimize pricing, offers, landing pages, and campaign performance across all digital channels • Lead A/B testing frameworks and rapid experimentation cycles to find high-leverage wins Partnership Development • Identify, build, and manager strategic partnerships that expand reach, drive lead generation, and unlock new revenue channels. • Develop co-marketing and referral programs with aligned brands, affiliates, and distribution partners • Collaborate cross-functionally to integrate partnerships into broader acquisition, sales, and retention strategies Sales Enablement & Conversion Optimization • Set the vision, KPIs, and cadence for high-performance sales teams • Collaborate with internal sales teams to ensure a seamless handoff and high close rates on inbound leads • Build and iterate on lead scoring, nurturing flows, and qualification systems • Partner with Sales to track attribution, improve funnel efficiency, and reduce CAC Retention & Lifecycle Strategy • Design and implement programs to increase member retention and reactivate lapsed clients • Build cross-sell and upsell initiatives that maximize LTV and deepen member engagement • Collaborate with Product and Clinical teams to communicate value throughout the customer lifecycle Cross-Functional Leadership • Work closely with Marketing, Product, Tech, and Executive leadership to align brand messaging and growth objectives • Influence team structure and long-term resourcing needs for Growth, including potential direct management of Marketing • Define growth reporting, dashboards, and internal processes for performance visibility Education And Experience • Bachelor’s degree in Marketing, Business, Economics, or related field; MBA a plus • 8+ years of growth, marketing, or DTC experience with at least 3 years in a leadership role • Proven success scaling a DTC business (preferably subscription-based or health-focused) • Hands-on experience with paid media, performance marketing, CRM/lifecycle, and conversion optimization • Strong understanding of DTC unit economics and full-funnel customer behavior Required Skills And Abilities • Strategic thinker with the ability to execute tactically at speed • Analytical mindset with fluency in performance metrics, reporting tools, and optimization techniques • Strong command of DTC channels including Meta, Google Ads, YouTube, email/SMS, and affiliate • Experience leading cross-functional teams and working closely with Product and Creative • Comfortable rolling up your sleeves to write copy, QA a funnel, or troubleshoot conversion issues • Clear communicator and results-driven leader who thrives in fast-paced, high-growth environments Bonus Points • Experience scaling a DTC health, wellness, or telemedicine brand • Familiarity with concierge medical models or high-touch subscription services • Proficiency in platforms like Hubspot, Google Analytics, Klaviyo, Webflow, and Shopify • Background in both acquisition and retention/lifecycle marketing strategy • History of building high-performing growth teams from scratch