Company Description Monarch International is dedicated to providing customers with premium, thoughtfully designed home betterment items through our brand, Monarch Abode. Our focus is on innovation, quality, and customer satisfaction to enhance living spaces and lifestyles. We pride ourselves on delivering exceptional products that combine functionality and style. Role Description The Head of Growth will be responsible for driving growth via Meta, Google and Tik Tok Shops. This is a key role within the company and will play a pivotal role in driving the growth of our digital channels. You’ll will eventually establish and work alongside strong agency partners and manage a direct report responsible for influencer and organic social, with the mandate to expand your team as our channels scale. You will work with the CEO to build a high-performance, profitable digital business—thriving in a fast-paced, early-stage environment and shaping the strategies, systems, and team needed to deliver ambitious growth. Channel Execution and Optimization • Lead performance marketing across paid search, social, influencer, RMNs, and emerging platforms • Oversee digital merchandising, promotions, CRO, and pricing architecture in partnership with CEO • Own CRM and lifecycle marketing strategy across email, SMS, and push with a focus on retention and personalization • Oversee content strategy, influencer partnerships, and organic social through your direct report — ensuring alignment with brand priorities and performance goals • Lead creative testing and new channel exploration; test aggressively, scale what works, cut what doesn’t • Ensure platform excellence, brand consistency, and content performance across digital touchpoints Qualifications • Minimum 5 years of hands-on, in-house performance marketing experience on Meta platforms. Experience within within home decor / home improvement categories is strongly preferred. • Proven track record managing and scaling ad budgets. • Advanced analytical skills with expertise in ROAS, CAC, LTV, MER, and attribution. • Strong background in DTC/Home Decor experience preferred. • Proficient in Facebook Ads Manager, Pixel, Conversions API, and A/B testing. • Skilled in building data reports and visualization dashboards. • Deep fluency in performance media, CRM, analytics, and user experience • Strong understanding of modern ecommerce and retention tools, including Shopify, GA4, Klaviyo, and customer data platforms • Strategic thinker with a growth mindset, excellent communication, and leadership abilities. • Exceptional team leadership, stakeholder management, and strategic storytelling skills • Proven ability to thrive in lean, fastmoving environments and build teams as the business scales Why Join Us? • High Impact: Take ownership of our Facebook/Instagram advertising strategy for a rapidly growing DTC brand. • Scale: Manage and scale daily budgets while driving measurable business results. • Growth: Play a pivotal role in shaping customer acquisition and long-term success. • Leadership Role: Focus on strategy, mentorship, and innovation, not just execution. What Success Looks Like: Within your first year, you’ll establish a robust KPI framework, refine our full-funnel strategy, and scale ad spend toward the $20k–$30k daily range while maintaining profitability and boosting new customer acquisition.