About Filterbaby, a beauty-tech brand is redefining how people care for their skin and hair by transforming the quality of the water that touches it. Our mission is simple: healthier skin starts at the source. By removing chlorine, heavy metals, and micro-contaminants before they ever reach your face or body, we help people achieve clearer, calmer, more hydrated skin—naturally. Since our launch, we’ve earned national recognition and multiple industry awards while rapidly scaling our presence across DTC and major retail partners. This is an exciting opportunity to join a fast-growing team that’s disrupting the skincare and wellness industry, tackling one of the most overlooked—and most critical—factors in skin health: the water coming from your tap. What We're Looking For: Filterbaby is looking for a Head of Growth to lead and scale our DTC channel. We’re looking for someone who’s been battle-tested—someone who’s scaled real brands and knows how to combine media buying, analytics, and leadership into a durable growth machine. What You’ll Own Growth Strategy & Ownership Own the full growth P&L—driving CAC efficiency, LTV expansion, contribution margin, and net new customer acquisition. Set the strategic direction for growth and operate with autonomy and accountability. Channel Strategy & Media Execution Architect and lead acquisition across Meta, Google, TikTok, TV, and emerging channels. Ensure integrated planning, testing, and performance alignment across teams and platforms. Lifecycle Marketing & Retention Oversee all retention functions including email, SMS, and subscription performance. Collaborate closely with our lifecycle and tech leads to improve cohort metrics, reduce churn, and expand LTV through targeted, data-driven campaigns. Creative Performance & Feedback Loops Work closely with creative agencies, influencer, and UGC creators —ensuring a high-velocity feedback loop between performance data and new asset production. Conversion Rate Optimization (CRO) Oversee and strategize continuous testing across pricing, landing pages, bundles, and funnels. Optimize for AOV, CVR, and full-funnel efficiency with structured hypotheses and clear measurement. Analytics & Decision-Making Infrastructure Build and maintain reporting frameworks using tools like Triplewhale, Google, GA4, and Shopify. Turn insights into action and ensure teams operate from clean, trusted data. You’re a Fit If... • If you have subscription based, beauty, CPG and media buying experience • You think like a founder and operate like an owner—accountable, proactive, and obsessed with results. • You’ve profitably managed $35K+/day in paid media across platforms like Meta, Google, and TikTok, and allocated spend based on CAC:LTV efficiency. • You've profitably scaled Meta monthly from low 6 figures to high 6 figures • You’re full-funnel fluent—combining acquisition, CRO, and retention into one cohesive growth machine. • You’re analytical to the core-turning insights into strategy. • You’re technical—you can troubleshoot tracking, pixels, attribution, and platforms like Elevar without waiting on support. • You’re disciplined and systems-oriented—structured testing, weekly reviews, and playbooks are your baseline. • You know when to scale, when to pivot, and how to filter signals from noise. • You’re always learning—benchmarking competitors, talking to operators, and sharpening your edge. • You’re competitive and obsessive—you wake up thinking about how to beat yesterday’s numbers. You embody Filterbaby's values: • Move fast & break things • Data-driven & results-oriented • Growth mindset – always learning and evolving • Resourceful & solutions-first Why This Role Rocks • Freedom to Scale: Full autonomy to test, scale, and move fast—no layers of approval, just performance-driven growth. • Category-Defining Brand: Filterbaby is redefining how people care for their skin and hair and disrupting a new category. You’ll lead growth for one of the fastest-growing filtration brands in the U.S. • Built for Builders: Shape growth systems, team structure, testing frameworks, and creative processes from the ground up. • High-Performance Culture: Join a team that plays to win—data-obsessed, resourceful, and relentlessly focused on results. • Sharpen Your Edge: Work directly with the Founders, Head of Paid, and top performance operators to push your craft and scale with precision. • Real Ownership: Take full responsibility for CAC:LTV, contribution margin, and customer acquisition—your wins directly drive the business forward. • Aligned Incentives: Competitive base, equity, and monthly bonus tied directly to the metrics that matter. • Immediate Impact: Every test, every tweak, every dollar spent moves the needle—and you’ll see it in real time. Perks & Benefits • Competitive salary ($180K range) based on experience and location • Flexible PTO and remote-first culture • Employee discounts and early access to launches • Opportunity to make a direct impact at a fast-growing, mission-driven brand