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Spline
Head of Growth Marketing
This role is for a Head of Growth Marketing, focusing on omni-channel growth, demand generation, and cross-functional leadership in a B2B/SaaS environment. Requires 8+ years of experience, proficiency in MarTech, and strong execution skills. Permanent position with competitive pay.
π Country
United States
ποΈ Location
Unknown
π Contract
Full-time
πͺ Seniority
Director
π° Range
Unknown
π± Currency
$ USD
πΈ Pay
Unknown
ποΈ Discovered
September 5, 2025
π Location detailed
United States
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π§ Skills
#Segment #Performance Marketing
Role description
Spline is an category-defining design platform driving forward interactive, collaborative, and real-time 2.5D + 3D design. We need a seasoned growth marketing leader to drive both organic and paid marketing strategy, demand generation, and collaborate with GTM team to expand our enterprise footprint globally.
Responsibilities
Lead Omni-Channel Growth Marketing
Oversee performance marketing, content, events, brand strategy, product marketing, social media, organic channels, website optimization, email and lifecycle campaigns, SEO, and more. Optimize acquisition funnel and maximize effectiveness across digital footprint.
Build and Scale Demand Generation
Create and manage a demand engine to drive lead acquisition, pipeline generation, and conversion. Leverage advertising, SEO, email, lifecycle programs, CRO, and marketing automation to build high-impact, scalable campaigns.
Cross-Functional Leadership
Own marketing collaboration with Growth and GTM teams. Align on brand messaging, segmentation, pipeline attribution, and feedback loops between marketing and product.
Qualifications
Proven B2B/SaaS Marketing Leader
8+ years driving growth in B2B and Enterprise environments, with experience building high-performing Go-To-Market and demand generation functions. Exceptional ability to craft and test scalable strategies and playbooks.
Data-Driven & Metrics Obsessed
Experience defining and optimizing key performance indicators (KPIs) such as MQLs, SQLs, pipeline velocity, conversion rates, CAC, LTV, retention, and ROI across marketing programs.
Hands-On Execution & Team Leadership
Capable of both strategic vision and hands-on execution across marketing disciplines. Proven leadership managing and scaling diverse marketing teams and cross-functional stakeholders.
Fluent in MarTech & Growth Tools
Proficient with marketing automation, analytics tools, paid acquisition channels, SEO tools, and CRO frameworks.
Strategic Storyteller & Brand Builder
Strong communicator, able to articulate value propositions and brand positioning clearly across internal teams, stakeholders, and prospects. You bring vision, creativity, and thought leadership to your marketing initiatives.
Why Spline?
Impact at Scale
Lead marketing at a pivotal growth stage, shaping global enterprise adoption and revenue trajectory.
Collaborative Culture & Autonomy
Work closely with cross-functional leadership, drive strategy and execution your way, and build a high-growth marketing team.
Growth Opportunity
A strategic leadership role in a category-defining design company, ideal for an entrepreneurialβminded marketer ready to make a lasting mark.
Spline is an category-defining design platform driving forward interactive, collaborative, and real-time 2.5D + 3D design. We need a seasoned growth marketing leader to drive both organic and paid marketing strategy, demand generation, and collaborate with GTM team to expand our enterprise footprint globally.
Responsibilities
Lead Omni-Channel Growth Marketing
Oversee performance marketing, content, events, brand strategy, product marketing, social media, organic channels, website optimization, email and lifecycle campaigns, SEO, and more. Optimize acquisition funnel and maximize effectiveness across digital footprint.
Build and Scale Demand Generation
Create and manage a demand engine to drive lead acquisition, pipeline generation, and conversion. Leverage advertising, SEO, email, lifecycle programs, CRO, and marketing automation to build high-impact, scalable campaigns.
Cross-Functional Leadership
Own marketing collaboration with Growth and GTM teams. Align on brand messaging, segmentation, pipeline attribution, and feedback loops between marketing and product.
Qualifications
Proven B2B/SaaS Marketing Leader
8+ years driving growth in B2B and Enterprise environments, with experience building high-performing Go-To-Market and demand generation functions. Exceptional ability to craft and test scalable strategies and playbooks.
Data-Driven & Metrics Obsessed
Experience defining and optimizing key performance indicators (KPIs) such as MQLs, SQLs, pipeline velocity, conversion rates, CAC, LTV, retention, and ROI across marketing programs.
Hands-On Execution & Team Leadership
Capable of both strategic vision and hands-on execution across marketing disciplines. Proven leadership managing and scaling diverse marketing teams and cross-functional stakeholders.
Fluent in MarTech & Growth Tools
Proficient with marketing automation, analytics tools, paid acquisition channels, SEO tools, and CRO frameworks.
Strategic Storyteller & Brand Builder
Strong communicator, able to articulate value propositions and brand positioning clearly across internal teams, stakeholders, and prospects. You bring vision, creativity, and thought leadership to your marketing initiatives.
Why Spline?
Impact at Scale
Lead marketing at a pivotal growth stage, shaping global enterprise adoption and revenue trajectory.
Collaborative Culture & Autonomy
Work closely with cross-functional leadership, drive strategy and execution your way, and build a high-growth marketing team.
Growth Opportunity
A strategic leadership role in a category-defining design company, ideal for an entrepreneurialβminded marketer ready to make a lasting mark.