We’re looking for a sharp, analytical, and performance-obsessed Head of Growth to lead customer acquisition and scale a fast-growing, premium fintech business. This is a senior leadership role with direct impact — you’ll be owning the growth engine, optimising spend, and building a scalable acquisition machine that attracts a discerning, affluent audience. You’ll bring a deep command of paid channels, data, and funnel conversion — and pair it with a refined sense of how to market a product with elevated positioning and emotional appeal. 🔍 What You’ll Do • Own and lead our customer acquisition strategy, from planning to execution — across Paid Social, Paid Search, Display, YouTube, and Affiliates. • Build and manage rigorous testing frameworks to drive CAC down and LTV up. • Work closely with Data & Creative to ensure campaigns are targeted, relevant, and conversion-optimised. • Continuously analyse campaign data, audience performance, attribution and funnel efficiency — reporting weekly with insight-led actions. • Collaborate with Brand, Product and Content teams to align messaging, landing pages, and onsite experience to acquisition goals. • Oversee agency partnerships where relevant, ensuring accountability and strong ROAS. • Hire and lead a small performance and growth team as we scale. 🧠 You Should Have • 5+ years in performance marketing, ideally with 2+ years leading a growth function for a premium or DTC brand. • Proven ability to profitably scale Paid Social, Google Ads and Display channels. • Deep fluency with data and attribution — from cohort tracking to incrementally testing. • Experience marketing to high-net-worth or affluent consumer audiences — and an understanding of nuance, taste, and trust in premium segments. • Comfortable balancing rigorous analytical thinking with brand-conscious execution. • Proactive, commercially-minded, and fluent in the metrics that matter: CAC, LTV, ROAS, retention, AOV. • London-based or able to work regularly from a London HQ. 🌱 Why Join • Join an ambitious, design-led company with a meaningful product and loyal customer base. • Have a true seat at the table — this is a strategic role with P&L-level impact. • Work with a tight, high-performing team with strong backing and early traction. • Hybrid flexibility, regular team events, generous product allowance.