Head of Influencer Marketing Location: London (Hybrid) Salary: Competitive, based on experience Type: Full-time About Somerce Somerce is a fast-paced and creative TikTok Shop agency based in London. We help brands unlock the full potential of TikTok Shop by creating high-performing strategies that drive real growth. Our team is young, ambitious, and deeply plugged into the creator economy. We live and breathe social commerce, and we’re on the hunt for a motivated individual  to support our growing team. The Role Influencer Strategy & Leadership • Define and lead the overarching influencer and affiliate marketing strategy across TikTok Shop. • Build scalable frameworks for sourcing, recruiting, activating, and retaining high-performing creators and affiliates. • Own the development and management of TikTok Shop creator campaigns, ensuring alignment with business and client objectives. • Act as a strategic advisor to internal teams and clients on creator-led growth, UGC, and affiliate success. Affiliate Program Management (TikTok Shop) • Build and manage an active network of high-performing creators, including onboarding, education, and incentivisation plans. • Monitor key performance metrics such as clicks, conversions, and GMV to optimise campaign outcomes and ROI. • Maintain relationships with TikTok's Creator Marketplace and affiliate tools to stay ahead of new features and opportunities. Team Leadership & Development • Manage and grow the influencer marketing team, setting clear goals and coaching team members to success. • Oversee day-to-day operations, resourcing, and prioritisation across the influencer function. • Foster strong collaboration with client services, creative, and strategy departments. Client Collaboration & Campaign Execution • Work with the Account Directors and Brand teams to design creator strategies that drive GMV and align with client KPIs. • Provide clients with influencer recommendations, budget planning, and strategic reporting. • Lead campaign briefings, talent negotiations, and influencer onboarding. Performance Tracking & Reporting • Develop a comprehensive influencer reporting framework, tracking performance at campaign and creator levels. • Regularly report on campaign impact, affiliate sales, and influencer ROI to internal and external stakeholders. Platform & Industry Expertise • Stay up to date with TikTok algorithm changes, TikTok Shop updates, affiliate trends, and creator marketplace innovations. • Represent the business at industry events, creator meetups, and client-facing presentations. • Build strong relationships with key platforms and agencies to stay at the forefront of creator commerce. What We're Looking For • 4+ years experience in influencer marketing, creator partnerships, or affiliate marketing - ideally with a strong TikTok or social commerce focus. • Proven track record in building and scaling influencer campaigns that drive measurable commercial results. • Strong understanding of TikTok Shop affiliate mechanics, creator partnerships, and platform tools. • Excellent leadership, stakeholder management, and communication skills. • Analytical mindset with the ability to interpret performance data and optimise accordingly. • Comfortable working in a fast-paced, growth-driven environment.