Head of Influencer • Affiliate Marketing • London • Up to 80k (experience dependent, but also flexible) • Hybrid 3-4 days in office About Us We are a fast-growing, creative TikTok Shop agency based in London, helping brands unlock the full potential of TikTok Shop through high-performing influencer and affiliate strategies. Our team is ambitious, collaborative and deeply embedded in the creator economy. We live and breathe social commerce and we’re looking for a motivated leader to join our growing team. The Role As Head of Influencer, you’ll define and lead our influencer and affiliate strategy across TikTok Shop, build scalable frameworks for sourcing and activating high-performing creators, and manage campaigns end-to-end. You’ll also lead a team passionate about driving creator-led growth while acting as a strategic advisor to clients. Key Responsibilities • Lead influencer & affiliate strategy across TikTok Shop, ensuring alignment with client objectives. • Build and manage high-performing creator networks, including onboarding, education, and incentives. • Develop and execute TikTok Shop creator campaigns that drive GMV and measurable results. • Manage and grow the influencer marketing team, setting goals and coaching team members. • Collaborate with account, creative, and strategy teams to deliver impactful campaigns. • Monitor, analyse, and report on campaign performance, ROI, and affiliate metrics. • Stay ahead of TikTok trends, algorithm updates, and creator marketplace innovations. Requirements • 4+ years in influencer marketing, creator partnerships, or affiliate marketing, ideally with TikTok/social commerce experience. • Proven track record of scaling influencer campaigns that deliver measurable commercial results. • Strong understanding of TikTok Shop affiliate mechanics and creator partnerships. • Excellent leadership, stakeholder management, and communication skills. • Analytical mindset with the ability to optimise campaigns using performance data. • Comfortable working in a fast-paced, growth-focused environment. Why Join Us? • Work in a collaborative, ambitious, and creative team. • Lead campaigns at the forefront of social commerce. • Shape the future of TikTok Shop and the creator economy. Apply now to take your career to the next level with a pioneering company. We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.