Job Description Head of Integrated Marketing About The Role Seeking a strategic, hands-on marketing leader to drive brand and growth marketing efforts across all touchpoints—from launch campaigns to performance marketing to brand storytelling. This role offers high autonomy and impact, ideal for someone who can balance vision with execution and lead cross-functional teams with clarity. Key Responsibilities Launch & Scale • Lead integrated go-to-market strategy for a new product launch in the US • Oversee full-funnel marketing across PR, social, influencer, paid, content, and retail • Track performance and optimize campaigns based on data and insights Brand & Content • Own brand positioning, creative development, and messaging across channels • Ensure brand consistency across web, packaging, email, and more Growth & Performance • Manage paid media strategy and agency partnerships • Oversee CRM, lifecycle marketing, and customer journey optimization • Identify new channels and retention opportunities Team & Leadership • Manage internal creatives (design, content, copy) • Lead agency relationships with a focus on clear KPIs • Collaborate with product, ops, and leadership to align marketing with business goals Future Building • Plan future product launches and brand extensions • Develop early community and loyalty strategies • Help shape the long-term structure of the marketing team Who You Are • 9+ years in brand, integrated, or growth marketing • Proven experience in wellness, beauty, or CPG preferred • Comfortable owning both strategy and execution • Strong communicator and collaborative leader Thrives in early-stage, fast-moving environments Bonus Experience • US market expansion • Lifecycle or community marketing • Startup or founder-led brand experience Why It Matters This is a rare opportunity to shape a brand from the ground up—guiding how it launches, grows, and builds lasting customer connection. Must have strong experience managing agency relationships and cross-functional partners while ensuring alignment.