We are seeking a Head of Marketing & Creative who drives measurable paid performance, embodies luxury standards in art direction, and thrives at cross-functional leadership—especially in a fully remote, high-accountability environment. This role is responsible for both brand and bottom-line, leading all aspects of creative direction, performance marketing, and campaign/project management. What you'll do: • Own and aggressively scale US-wide paid media (Meta, Google, and emerging channels), focusing relentlessly on LTV-over-CAC, subscription growth, and retention • Set the creative vision and manage brand standards: elevate all content across menu drops, product launches, and digital touchpoints with a distinctly premium, European-inspired aesthetic • Project manage all marketing operations—coordinate remote teams, ensure flawless execution, and proactively fix scope/quality/resource issues before they become bottlenecks • Run scrappy, high-velocity testing sprints across ads, creative, and lifecycle; iterate quickly based on performance data and team feedback • Oversee agency and internal team deliverables (content, paid media, design, web, CRM, analytics) with full accountability for deadlines, cohesion, and ROI • Optimize lifecycle and retention: develop and deploy CRM/email/SMS programs, measure cohort health, and drive up LTV throughout subscriber journeys • Mentor and unify a distributed, cross-discipline team—setting clarity on responsibilities, launch timelines, and standards for luxury creative and performance • Report performance, insights, and next actions directly to the CEO/founder; transition into sole owner and key decision-maker for all marketing/creative as you prove results Who you are: • Proven experience leading marketing for luxury DTC, food, wellness, or high-end subscription brands—especially with luxury creative sensibility • You’re a first-principle thinker: you break every ad test down to its fundamental truths—audience, offer, creative, conversion—then rebuild/recalculate and iterate based on what actually works, not assumptions or best practices • Hands-on expertise in paid digital performance, with a deep toolkit for LTV/CAC analysis and a bias to action • Prior responsibility for creative/art direction: portfolio shows elevated taste, cohesive branding, and assets tied to measurable outcomes • Demonstrated ability to manage remote or distributed teams, driving high accountability and communication in a virtual environment • Experience project managing launches and campaigns end-to-end—owning deadlines, deliverables, stakeholder updates, QA/reviews, and results • Strong agency/vendor management, able to extract best-in-class output from partners and internal teams • Clear, direct communicator—loves fixing broken processes as much as building campaigns What Success Looks Like: • You accelerate subscription and LTV growth, not just acquisition volume • You unlock an organic growth engine • Thrive on results, not activity—revenue, retention, and creative quality are your scoreboard • Balance obsession with detail and conversion, while holding space for beauty and emotion • Bring urgency and discipline to team and project management, especially in remote setups. • Have high calendar / time-block discipline and can navigate between strategic planning and ground-level execution • Can turn our brand's high standards into scalable, high-performing systems • See every creative asset as a lever for both inspiration and sales We’re not looking for someone to “run marketing.” We’re looking for someone to own it. Build it. Scale it. We'd love to see what you're able to do with the keys!