The Head of Marketing will be responsible for shaping and executing the global marketing strategy, driving consumer engagement, and strengthening brand awareness across all channels for a growing luxury men's and women's sportswear and RTW brand. This role requires a dynamic leader who combines creativity, data-driven insights, and a deep understanding of the sports and lifestyle consumer. Based in West LA, reporting to the CEO, This role will oversee all aspects of marketing for this global Footwear & Apparel brand—including brand strategy, creative, PR, partnerships, events, and retail marketing—while leading and developing a high performing team. ESSENTIAL FUNCTIONS: • Develop and lead the brand’s integrated marketing strategy to drive growth, customer acquisition, and retention. • Oversee brand positioning and ensure consistent messaging across all channels, including retail, wholesale, e-commerce, social media, and events. • Lead creative direction and brand storytelling that connects with both avid golfers and lifestyle consumers. • Build and manage marketing budgets, ensuring ROI through performance metrics and analytics. • Develop innovative digital and social strategies to grow brand engagement and e-commerce sales. • Drive PR and influencer marketing initiatives, building strong relationships with athletes, ambassadors, media, and partners. • Oversee event strategy, including sports tournaments, lifestyle activations, and experiential marketing. • Partner cross-functionally with Design, Sales, and Retail to ensure alignment of marketing strategies with overall business objectives. • Mentor, coach, and develop a marketing team that embodies collaboration, creativity, and results. COMPETENCIES: • Proven success developing and executing multi-channel marketing campaigns that drive brand awareness and revenue growth. • Strong digital and e-commerce marketing expertise, including paid media, social, and CRM. • Excellent brand storytelling, creative judgment, and ability to connect with diverse audiences. • Track record of building and leading high-performing teams. • Strong analytical mindset with the ability to translate data into actionable insights. • Passion for sports and lifestyle industries preferred. DESIRED EDUCATION AND EXPERIENCE: • 10+ years of progressive marketing leadership experience, ideally within the sports, lifestyle, or premium consumer brand space. • Visionary leader with strategic thinking and hands-on execution skills. • Collaborative, authentic, and able to build strong relationships across the organization. • Entrepreneurial spirit with creativity, curiosity, and adaptability. • • Strong communicator with executive presence and ability to inspire teams