Ready to join the food freedom revolution? Let’s HeyLO! it! This is a unique opportunity to join an exciting start-up going through an unprecedented stage of growth. At HeyLO!, we proudly lead the UK low-carb space — but we’re just getting started. Our ambitious and purpose-driven team is becoming known for creating food that keeps you on track and makes you smile! We need a Head of Marketing to lead our next phase of growth — someone with the strategic head, emotional intelligence, and hands-on attitude to help us unlock mainstream success while staying true to our soul. This is a senior leadership role for someone who thrives in high-growth environments, loves building brands consumers adore, and has the curiosity and humility to lead alongside a passionate founder. You’ll have huge ownership and responsibility — an incredible opportunity for a values-driven marketing professional to make seismic impact in one of the UK’s most exciting challenger brands. 🍞 Who Are We? We believe life’s too short to feel bad about your food and yourself. HeyLO! began with a mission to free food-lovers from compromise — starting with incredible low-carb bread that tastes so good, you'll forget it's healthy. That bread magic sparked everything, but now we’re on a mission to transform the whole low-carb food experience. Our foundation is the benefits of low carb, but we’ve discovered our products deliver more — high fibre for gut health, high protein for sustained energy, and nutritious ingredients that support food freedom. Whatever your lifestyle — keto, diabetic, protein-seeking, or simply health-conscious — our products work for your goals. In just a few years, we’ve built a community of food-freedom fighters who can’t believe something this delicious can be this good for them. From game-changing breads (including the UK’s lowest-carb at 0.3g per slice!) to indulgent brownies, pizza bases, and guilt-free granola — we’ve created a world where you never have to choose between taste and health again. We’ve sparked thousands of "life-changing" reviews, helped diabetics get off medication, and given people their food freedom back. We’re not just selling products — we’re proving nutritious living can be joyful, sustainable, and delicious. We’ve built a loyal customer base who say we’re "magic," "game-changing," and "life-saving." Our customers don’t just buy from us; they evangelise for us — because we’ve solved their biggest food dilemma: how to enjoy incredible food without the guilt or compromise. 🌟 Our Core Values Challenge Accepted – We’ll always push to be our best. We’re not here to play it safe. Exude Energy & Positivity – We bring that "HeyLO glow" to everything. Food should make you smile, not stress. Clear & Honest, With Humour – No BS or guilt-trips — just honest food talk. Always On Your Side – We’re your food freedom fighters. When you win, we win. 🚀 The Role We’re looking for a confident, emotionally intelligent, hands-on Head of Marketing to lead HeyLO!'s next growth phase. You’ll take full ownership of our marketing strategy — building on strong foundations to unlock scalable growth while preserving the authenticity and soul that makes our customers feel seen and supported. You’ll work closely with our talented Junior Marketing Manager — mentoring and developing them while scaling the team strategically. This is about building a marketing function from the ground up — creating systems and structure to support our ambitious plans. Our Founder, Heidi, started HeyLO! after struggling with yo-yo dieting. Low-carb helped her maintain weight loss — but there were no low-carb products she enjoyed, especially bread. So she created HeyLO! to solve that for herself and others. Heidi brings authentic lived experience, deep customer empathy, and a commitment to food that genuinely tastes great. She’s built HeyLO! on the belief that food should liberate, not restrict. The right candidate will honour this founder-led authenticity while bringing fresh, insight-led strategies to help us reach more people. You’re joining at a pivotal moment. We’re expanding beyond low-carb and keto audiences to reach diabetics, protein-seekers, and health-conscious mainstream consumers. We need a leader who can build a comprehensive strategy, grow the team, and scale without losing our core values — taste, community, and the HeyLO! magic. This is a hands-on leadership role, building a marketing organisation from scratch while staying true to our promise: “food that keeps you on track and makes you smile.” 💡 Key Responsibilities • Build and lead HeyLO!'s marketing function, starting with our junior marketing manager • Lead our 5-year strategy — evolving us from niche to mainstream while staying authentic • Establish systems that support rapid team growth and quality • Manage and coach the team — developing their skills, confidence, and community mindset • Set KPIs tied to growth goals (acquisition, community, LTV) • Own and optimise the marketing budget • Champion HeyLO!'s brand values across all activity • Drive audience expansion while keeping our loyal base engaged • Lead product pipeline planning with our bakery partners • Deliver campaigns that reflect customer transformations (“I feel normal again,” “I’ve got my life back”) • Shape retail and distribution strategies, preparing for supermarket expansion • Drive community growth (Facebook group, advocacy) • Plan international expansion • Represent marketing at senior leadership level, aligning strategy with our mission 💪 Who We’re Looking For • A confident, mature marketing leader with empathy and strategic sharpness • Deep understanding of the emotional weight of food decisions • Hands-on and scrappy — ready to lead and execute • Prioritises community over vanity metrics • Passionate about challenger brands that make a real difference 🎯 You’ll Thrive in This Role If You: • Have experience leading marketing in high-growth, entrepreneurial settings • Have scaled a company from early-stage to significant growth (currently 7 figures aiming for 8) • Are commercially savvy — aligning spend with business outcomes • Have sharp brand instincts and creativity • Are a supportive coach and mentor • Are relentlessly consumer-driven • Have experience across DTC, online, and retail channels • Understand digital marketing, eCommerce, and conversion • Are humble, values-led, and excited to grow a business with meaning • Can lead acquisition, retention, and conversion across DTC, Amazon, and retail 🛠️ Core Skill Stack: • Performance Marketing — Meta/Google/Amazon ads, CAC, ROAS, LTV modelling • Brand & Storytelling — Content creation, narrative, community-building • eCommerce/DTC — Shopify, CRO, subscriptions • Omnichannel Strategy — Prioritising across channels • Analytics — GA4, insight to action Bonus Points If You: • Have balanced growth and purpose-led values • Scaled a brand from niche to mainstream • Taken a brand from DTC to retail while retaining customer connection • Bring cross-sector or in-house and agency experience Ready to help millions say “I’m HeyLO!-ing it” when they want food that’s delicious AND good for them? Let’s make food freedom the norm — not the exception. This is a hybrid role with 2-3 days per week in our Leeds based office.