Head of Marketing | DTC | Manchester | Salary up to £95k Basic This is a pivotal leadership role for a Head of Marketing who combines strategic vision with hands-on execution. The position is ideal for someone who thrives in a fast-moving eCommerce environment, balancing growth planning with day-to-day delivery. The Head of Marketing will own the marketing roadmap, driving acquisition, retention, and brand performance while making a measurable impact on revenue and customer lifetime value. Key Responsibilities in the Position of Head of Marketing • Lead the creation and delivery of a multi-channel marketing strategy to drive growth and strengthen brand positioning. • Own and optimise the marketing budget, ensuring efficient allocation across performance and brand activity. • Drive acquisition through paid channels (Google, Meta, TikTok, YouTube), optimising for ROAS, CAC, and LTV. • Build and execute a retention strategy using CRM, email, SMS, and loyalty programmes. • Collaborate with trading, operations, and product teams to align campaigns with launches and commercial goals. • Develop engaging content and social strategies, leveraging influencers and community activity. • Guide and mentor a small team while managing external agencies and partners. • Analyse marketing performance, reporting on key KPIs and making data-driven recommendations. • Identify new growth opportunities through emerging channels, partnerships, and market trends. • Ensure all marketing activity supports customer lifetime value and long-term brand equity. To be Considered for the position of Head of Marketing, you will offer: • Proven background in eCommerce and digital marketing within a consumer-facing businesses. • Strong track record in performance marketing with a deep understanding of paid media, attribution, and optimisation. • Commercially focused and data-driven, with experience delivering measurable growth. • Hands-on with CRM, lifecycle marketing, and retention strategies. • Confident managing external agencies and partners, while supporting a small in-house team. • Comfortable working at pace in a business where priorities can shift quickly. BBBH34340