Job Specification: Head of Marketing Position: Head of Marketing Reporting To: Chief Marketing Officer (CMO) Role Overview: We are seeking an experienced Head of Marketing to join our team, responsible for driving the overall marketing strategy and execution. This role demands a strategic thinker with a strong focus on both lower and upper funnel activations, extensive experience in the UK and US markets, and a passion for beauty and consumer engagement. Key Responsibilities: 1. Marketing Strategy Development: - Develop and execute comprehensive marketing strategies that drive both brand awareness and conversion for P.Louise products across the UK and US market - Collaborate with the CMO to align the marketing strategy with overarching business goals. 1. Funnel Activation: - Lead initiatives for both lower and upper funnel activations, ensuring a seamless customer journey from awareness to conversion. - Optimise the customer acquisition and retention strategies for maximum effectiveness. 1. Content Team Oversight - Manage and oversee the content team to ensure all marketing materials, campaigns, and social media content position P.Louise as the leading beauty and experience brand in the UK - Implement best practices for content creation across all platforms, focusing on engagement and performance metrics. 1. TikTok Management: - Oversee the TikTok Shop Live team, driving creative and innovative strategies to enhance our presence and sales on the platform and retain our position as Number 1 TikTok Shop in beauty. - Collaborate with internal TikTok partners to maximise reach and engagement. 1. Experiential Marketing: - Strategise and manage the annual experiential calendar, ensuring impactful brand experiences that resonate with our target audience. - Ensure the success of experiential initiatives and adjust strategies accordingly to deliver target ROI 1. Influencer and Influencer Affiliate strategy and management: - Lead the management of the in-house team to drive effective campaigns that enhance ROI. - Foster strong relationships with platform partners to ensure efficiency and market leading execution 1. PR and Media Strategy: - Oversee the PR agency and media strategy, ensuring consistent messaging and positioning across all channels. - Develop and maintain relationships with key media outlets to enhance brand visibility and reputation. 1. Insights and Strategy: - Deliver insights from marketing initiatives to inform business and product strategy, ensuring alignment with market trends and consumer needs. - Use data-driven insights to guide decision-making and identify new opportunities for growth. Qualifications: - Proven experience in a senior marketing role, ideally within the beauty or consumer goods Sector and beauty retail - Strong understanding of both lower and but with a focus on upper funnel marketing strategies and tactics. - Demonstrated experience in managing teams and leading cross-functional projects. - In-depth knowledge of the UK and US beauty markets and consumer behaviours. - Excellent analytical skills and ability to derive insights from data to inform strategy. - Strong communication Why join us? • Competitive salary based on experience. • Opportunity for career growth and development. • Free teas and coffees. • Free gym access. • Staff discounts on P Louise products and services. • A fun and vibrant work environment. • Moody Monday (a fun initiative where Mondays are made better with treats and surprises