About COROS COROS is a global sports technology company committed to empowering endurance athletes with innovative performance gear and intelligent data. Our premium GPS watches, cycling computers, and performance ecosystem are trusted by world-class athletes across running, cycling, and outdoor sports. The Role COROS is seeking a Head of Marketing – UK to lead brand growth, athlete activation, and community development across the UK market. The UK is a key strategic territory for COROS, with a growing consumer base, active DTC channel, and strong retailer presence. You’ll be responsible for elevating the COROS brand across our core verticals – Running, Cycling, and Outdoor Sports – through high-impact campaigns, partnerships, and content. This role demands a creative and commercial mindset with the ability to deliver results across multiple marketing channels while managing a small but high-performing local team. Key Responsibilities Strategic Marketing Leadership • Own the UK marketing strategy and execution across DTC and retail channels. • Collaborate with global and European teams to align local initiatives with global brand direction. • Localise campaign concepts to resonate with UK audiences while maintaining brand integrity. Brand Activation & Community Engagement • Drive awareness and engagement across endurance sports communities in the UK. • Lead partnerships with athletes, teams, coaches, and sports organisations. • Build relationships with key events, races, and clubs to create memorable COROS experiences. Content & Influencer Strategy • Manage a local network of content creators and brand ambassadors. • Oversee product seeding, content briefs, and influencer campaigns. • Ensure consistent storytelling and content performance across social channels. Commercial Collaboration • Work closely with UK sales, eCommerce, and retail partners to support traffic, conversion, and sell-through. • Activate marketing campaigns that drive DTC growth and support retail launches. • Track KPIs and marketing ROI across all UK channels. Requirements • 5+ years of experience in marketing, brand, or community roles within the sports, outdoor, or tech sectors. • Strong understanding of the UK endurance sports landscape. • Proven experience working with athletes, creators, and event partners. • Demonstrated ability to lead marketing strategy while executing day-to-day activity. • Highly collaborative and comfortable working across functions. • Fluent in English. Preferred • Experience in consumer electronics, performance wearables, or sports tech. • Familiarity with DTC eCommerce tools and analytics platforms. • Background working in a start-up, scale-up, or global brand expansion. Why Join COROS? • Be part of one of the most innovative and fast-growing brands in endurance sport. • Play a leadership role in a top-tier market with strong community potential. • Collaborate with world-class athletes, cutting-edge tech, and a passionate global team.