ABOUT US Skin Design London invented Designer Cosmeceuticals®—a category we pioneered to fuse clinical-grade actives with a luxury skincare experience. Our formulations deliver visible results without the downtime, redefining how skin is treated and maintained. Trusted by dermatologists, loved by celebrities, and stocked by Selfridges, Bergdorf Goodman, Harvey Nichols, and Nordstrom, we are now entering a high-growth phase. We’re hiring a Head of Growth to lead the next chapter of our DTC expansion. You must bring proven experience in scaling DTC performance and have a strong track record in luxury retail or beauty. This is a senior leadership role for someone who is both strategic and hands-on—ready to build a high-conversion growth engine and scale a brand with global momentum. Key ResponsibilitiesPerformance Marketing • Lead strategy and execution across Meta, Google, TikTok, YouTube • Build and manage a paid media calendar tied to product launches and hero SKUs • Continuously optimize ROAS, CAC, and creative performance Site Experience & Conversion • Manage and optimize Shopify experience: PDPs, bundling, upsells, landing pages • Implement CRO tools: Hotjar, GA4, surveys, A/B testing frameworks • Identify and resolve funnel drop-offs to maximize conversion CRM, Retention & LTV • Own email and SMS strategy and execution (Klaviyo) • Build and refine customer journeys, post-purchase flows, win-back, and referrals • Build segmentation and retention strategies to increase LTV and repeat purchase rate Reporting & Analytics • Own DTC dashboard and report weekly on CAC, AOV, ROAS, LTV, and conversion rates • Forecast growth and align with finance on sales and marketing spend • Use performance insights to iterate strategy quickly and efficiently Cross-Functional Collaboration • Work with the Head of Marketing to align messaging, creative, and campaigns across DTC, brand, PR, and influencer • Collaborate with Head of Wholesale to ensure launches and stock planning are aligned and that DTC learnings support sell-through at retail • Partner with Creative to brief and test UGC, campaign assets, landing pages, and ads that convert What We’re Looking For • 5+ years of proven DTC growth experience, ideally within luxury beauty, skincare, or wellness • A track record of scaling DTC revenue from £1M to £10M+, with ownership of both acquisition and retention • Deep, hands-on expertise across Meta Ads, Google, Shopify, Klaviyo, GA4, and Hotjar • Commercially fluent: understands CAC:LTV ratios, blended ROAS, and the levers that impact gross margin and profitability • Has built and led growth testing roadmaps, landing page funnels, and LTV-focused campaigns • Strong analytical thinker with the ability to make data-led decisions, backed by A/B testing and clear KPIs • Comfortable briefing and managing agencies, freelancers, or junior team members as needed • Experienced in working with creative teams to develop high-converting UGC, campaign assets, and PDP content • Can uphold and scale luxury brand standards while driving performanceunderstands the nuance of performance in a premium environment • Strategic and executional: someone who builds plans and rolls up their sleeves to deliver them • Fast-moving and thrives in an entrepreneurial culture with high expectations and agility