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Omnicom Media Group UK

Head of Paid Media – E-commerce & D2C

This role is for a Head of Paid Media in e-commerce and D2C, focusing on strategy and analytics. Requires 5–8+ years in performance marketing, expertise in Google and Meta Ads, and team management. It is a permanent hybrid position.
🌎 Country
United States
🏝️ Location
Hybrid
📄 Contract
Part-time
🪜 Seniority
Director
💰 Range
Unknown
💱 Currency
£ GBP
💸 Pay
Unknown
🗓️ Discovered
September 8, 2025
📍 Location detailed
United States
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🧠 Skills
#Shopify #Performance Marketing #GA4 #Klaviyo #Meta Ads #Google Ads
Role description
Are you obsessed with scaling D2C brands through data-driven advertising? We’re looking for a Head of Paid Media who lives at the intersection of strategy, analytics, and creative performance. You’ll lead a growing team of media buyers and take full ownership of paid acquisition across Google Ads, Meta Ads, and other digital platforms — with a sharp focus on revenue, ROAS, and retention. This is your chance to lead high-growth eCommerce campaigns for ambitious brands that care about both creative storytelling and hard numbers. What You’ll Do • Own and lead the paid media strategy for multiple D2C/eCommerce brands • Manage campaigns across Google Search, Shopping, YouTube, Display, Facebook, Instagram, and potentially TikTok, Pinterest, or Snapchat • Oversee testing frameworks for creative, audiences, bidding, and landing pages • Work closely with founders, brand managers, and creative teams to align performance with positioning • Set and manage media budgets, revenue forecasts, and attribution reporting • Build, train, and lead a high-performing paid media team • Stay ahead of ad platform updates, eCommerce trends, and new tools to give us an edge What You Bring • 5–8+ years of experience in performance marketing, specifically with D2C or eCommerce brands • Deep hands-on experience with Google Ads and Meta Ads; you know what works and why • Strong grasp of eComm KPIs: ROAS, MER, AOV, CAC, LTV, blended performance • Comfort working with attribution models, GA4, post-purchase surveys, and first-party data • Experience managing teams and scaling paid acquisition from £50k–£500k/month and beyond • Bonus: Familiarity with Shopify, Klaviyo, Triple Whale, Northbeam, or similar DTC stack What We Offer • Autonomy to build and lead a world-class paid media team • Work with exciting D2C brands in fashion, wellness, beauty, lifestyle, or tech • Flexible working: remote-first, with options for hybrid meetups • Competitive salary + performance incentives • A fast-paced environment that values action, iteration, and growth