The TalentPool Company are delighed to be partnering with a high growth health & wellness SME on what we believe is one of the most exciting digital marketing opportunities of 2025: Head of Paid Media. Founded in 2021, the company has hit £25m in revenue this year, with ambitious plans for rapid growth ahead. Backed by high-profile consumer goods & wellness industry investors, the brand has gone from strength to strength and has opened a new London office this year! Their range of science-backed products – launched successfully into 1200 Boots stores last month and significant sales D2C, Amazon and other online partners — has already built a strong global following for this super-cool brand. This is a rare opportunity to get in early and play a key role in shaping what’s next. The Role: Head of Paid Media We’re looking for a commercially astute, data-driven Paid Media / Growth Marketing omnichannel leader to take full ownership of acquisition, retention, and subscription strategy. This is a defining career opportunity for someone ready to move fast, think boldly, and scale a high-performing team. Key Responsibilities: • Lead full-funnel paid performance across Meta, Google, TikTok, YouTube, and TikTok Shop • Own strategy and execution for their fast-growing subscription business • Optimise key growth metrics including CAC, ROAS, payback windows, and subscriber acquisition cost • Drive conversion through landing page testing and CRO strategy • Build effective CRM journeys (email & SMS) to deepen engagement and retention • Deliver robust, actionable performance reporting to inform commercial decisions • Collaborate with Brand to test creative, drive insights, and improve performance • Understand how digital performance influences retail and omnichannel success What We're Looking For: • Significant experience in paid media / growth or performance marketing in a fast-paced consumer brand, at a senior strategic / director level • Proven track record scaling paid media and growing subscription models • Experience building and leading high-performing teams in high-growth environments • Deep technical expertise across Meta, Google, TikTok, YouTube (TikTok Shop a bonus) • Highly commercial, analytical, and results-oriented • A natural collaborator who thrives in cross-functional teams • Strong communicator with a bias for action and fast execution The Offer: • Very competitive package • Hybrid model – 2 days per week in their new central London HQ (but flexible for those further afield). Why apply? This is more than a paid media / growth role, it’s your opportunity to write the playbook at a rocketship brand backed by world-class investors, making waves across wellness, tech, and retail. If you're ready to help scale something extraordinary from the inside, please apply!