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IDP Education, UK and Ireland

Head of Performance Marketing

This role is for a Head of Performance Marketing, focusing on optimizing global advertising campaigns. It requires strong leadership, digital marketing expertise, and experience with ad tech. The contract is for six months, with a hybrid work location and flexible hours.
🌎 Country
United Kingdom
🏝️ Location
Hybrid
📄 Contract
Contract
🪜 Seniority
Mid-Senior level
💰 Range
55K – 70K
💱 Currency
£ GBP
💸 Pay
£55K - £60K (Yr.)
🗓️ Discovered
August 1, 2025
📍 Location detailed
London Area, United Kingdom
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🧠 Skills
#Performance Marketing
Role description
We’re seeking a brilliant and strategic Head of Performance Marketing to join us on an interim basis. In this six-month maternity cover role, you’ll be instrumental in optimizing our advertising operations and campaign delivery, ensuring performance excellence and future-ready ways of working. Whether you're a seasoned consultant or a fractional marketing leader, this role offers the flexibility to contribute at your best—either full-time or part-time. Key Responsibilities- • Lead the end-to-end management and optimization of global advertising campaigns • Collaborate with clients to define objectives and KPIs and deliver measurable outcomes • Drive A/B testing, creative QA, and ad placement best practices • Maximize ROI by effectively managing the advertising operations budget • Mentor and manage high-performing teams based in London and Chennai • Engage with clients regularly—reporting on campaign performance and advising on advertising strategy • Support sales efforts through pitch support, bespoke schedules, and proposal approval • Contribute to commercial growth, retention, and satisfaction of marketing services About You • Proven track record in digital marketing and advertising delivery • Strong leadership skills with experience managing diverse teams • Deep understanding of digital ad platforms, programmatic advertising, and ad tech • Excellent communication and stakeholder engagement skills • Highly collaborative and agile in approach • Detail-oriented, data-driven, and passionate about performance